15 Instagram bio ideas and templates to launch today



Your Instagram bio is a space that lives on your Instagram profile that can be used to explain who you are, what you like, what you do, and why people should follow you. Essentially a description for Instagram, your Instagram bio is one of the first things people will see when they visit your profile so it’s important to get it right and feature something that feels authentically you.

Why is an Instagram bio important

An Instagram bio, if crafted wisely, can be a big factor in upping your follower counts. If you’re a business or social media influencer, having a bio (and a complete profile in general) will make you look more legitimate and trustworthy. Instagram bios can also be used to illustrate what one might expect from your profile (e.g., coffee tips, cats, and pictures of New York) or show off your sense of humor, which will no doubt show up in your content too.

If you’re looking to monetize your social media following, your Instagram bio can also be used to contribute to this goal by including CTAs or links to other websites. In fact, your Instagram bio can be used to exclusively promote something specific such as a new video or a product launch.

Further reading: 7 types of short Instagram captions to grab your followers’ attention

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What makes a good bio for Instagram

A good Instagram bio should at least be easy to read, not too long, and informative, especially if you’re a brand. Including CTAs, buttons, contact information, your website, your location, and a hashtag for your audience to use are all great Instagram bio ideas.

If you’re a personal profile or a creator, you might choose to use humor in your Instagram bio, or just keep things simple by explaining who you are, where you work, and what you like. Many profiles that include a few points of information make use of emojis or bullet points to keep things clear and easy to skim, but more on that later.

What to put in an Instagram bio

Cool Instagram bios include humor and personality

Using humor in your Instagram bio can make you seem more down-to-earth, relatable, and enjoyable to follow, and it’s not just for personal profiles; businesses can benefit from using a little humor in their bio, as long as it’s in line with their branding and tone of voice.

Adding a joke or showing some personality in your bio can be a great way for your audience to get to know who you are at the core. Whether it’s coffee, dogs, or collecting coins, don’t be afraid to express it in your Instagram bio and give people a taste of what they can expect from your page.

Using Instagram bio quotes and slogans

If you’re looking for creative Instagram bio ideas, making use of quotes in your Instagram bio is a popular route to take. Use this opportunity to pick a quote that speaks to you whether they’re lyrics from a song, a quote from your favorite movie, or a motivational quote that inspires you. Alternatively, and especially if you are a business, using your slogan in your Instagram bio is a great way to summarize who you are and what your brand is about, which is exactly what an Instagram bio should be all about. Using quotes and slogans can be a succinct way to show somebody new to your page who you are, and what you care about.

Using Instagram bio emojis and bullet points

Emojis and bullet points are common and a recommended addition for any Instagram bio that needs to include more than a few sentences. Emojis and bullets can make your Instagram bio easier to skim, read, and digest. Bullet points are a great way to help people understand key information about you quicker, while emojis can add a visual component to some otherwise plain copy. Many people use emojis to take up fewer characters, like using the pin-drop emoji to signify location, or a briefcase to signify their profession.

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Instagram bio link

Your Instagram bio is a great place to link to other sources such as your website, or any other place you wish to send traffic. You may also wish to link to other Instagram profiles that you are affiliated with by including the @ handles of brands you wish to spotlight.

“Link in bio” refers to the section of your Instagram profile where you can add your website as a clickable link from your profile. Got more than one resource you want to link to? Many creators and brands use websites such as Linktree to create a landing page that can feature multiple URLs of your choosing.

Calls to Action in Instagram bio

Your Instagram bio has a place of prominence on your Instagram profile and is therefore a great place to add CTAs in order to direct traffic or request an action from your audience. The good news about Instagram bios is that you can change them as often as you like so feel free to add something seasonal, switch up your promotional messaging in line with whatever is going on with your businesses, draw attention to something happening on a certain date, or share the current news from your life or work. If you’re wondering what to put in your Instagram bio, CTAs are a great way to get more value from your bio by encouraging your audience to complete whatever action you desire.

Creative Instagram bio ideas and examples

Instagram bio business

If you’re a business, choosing a bio for Instagram can require more careful consideration. You need to craft a bio that makes it clear who you are and what you are selling. However, this doesn’t mean that you can’t show a little personality. Many brands such as Innocent have more playful bios that show who they are while staying true to their humanity and authentic branding.

Creative Instagram bio business ideas

“Automation that moves you forward” — Zapier Instagram

“Tag your Photoshop edits with: #MadeWithPhotoshop” — Photoshop Instagram

“love u @noahschnapp” - Netflix Instagram (in response to Noah Schnapp’s coming out announcement)

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Creative Instagram bio ideas for creators and influencers

“Fashion & beauty girly, dog mum and podcaster @tsdqpodcast 🎤” - Suzie Bonaldi Instagram

“Dad, Husband, President, Citizen” - Barack Obama Instagram

"Your bubbly acne-prone bestie, here to share tips & remind you to have fun” - Liz Claire Instagram

Creative Instagram bio ideas for girls and women

youtube.com/flavorunit” - Queen Latifah Instagram

“I make videos and clothes and put them on the internet” - Allegra Shaw Instagram

"📍Girona / NL 🇳🇱
🇨🇦Winter Olympian chasing Summer Olympics
✖️Porsche.Bikes.Art.Coffee.Cooking.Dogs & Gin
🎨 Art @theshopbyalex
🏋🏽Get fit @bodybyalex” - Alexandra Ianculescu Instagram

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Creative Instagram bio ideas for boys and men

"New York Times bestselling author 📚
Top 100 entrepreneur under 30 by Obama 💯
Top 10 marketer by Forbes 🔑
Co-founder of @npdigital_us 📈” - Neil Patel Instagram

“Riley’s Dad 💚” - Daryl Sabara Instagram

“Have more than you show,
Speak less than you know.
- William Shakespeare” - Abhishek Bachchan Instagram

Creative Instagram bio ideas to show personality

"My friends call me Jen” - Jennifer Anniston Instagram

“Actor with a weirdly low voice and a confusing laugh.
Occasionally cooks.
Tzatziki goes with everything. Fact.” Florence Pugh Instagram

“I get car sick but I write nice songs” - Dodie Clark Instagram

Further reading: 33 social media post ideas to boost your business

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Instagram business bio examples

Daniel Wellington

“Look your best, feel your best, and live your best with us.”

Daniel Wellington is the perfect example of an Instagram business bio that keeps things short and sweet. Their Instagram bio showcases not only why you should take an interest in their brand but also conveys their timeless and classic tone of voice.


“Discover makers, independent designers, and creative entrepreneurs around the world. All in one place on #Etsy ✨”

Etsy is a business that uses their Instagram bio to explain exactly who they are and what they do. With the use of emojis they allow themselves to show a little more personality as a brand, while also encouraging their audience to use their “#Etsy” hashtag to make it easier to source user-generated content.


“🤝 activewear you’ll feel good in & good about
♻️ sustainably & ethically made
🥵 ultra-flattering fits guaranteed
👇shop FormTech now live”

Clear, easy to read, and visual, sportwear brand Tala is a great example of an effective Instagram business bio. Not only do they highlight their key selling points as a brand, but they also use the space to promote their latest product launch — very clever.


“We make healthy drinks. Please buy them so we don’t get fired.”

As always, Innocent is an excellent example of a brand that keeps things real by using humor and showing their personality. All jokes aside, Innocent’s Instagram bio is effective in showing their playful brand but still makes it clear who they are, what they do, and encourages you to buy from them.


“Halifax, it’s a People Thing. 🙋
For customer queries, head over to Facebook or Twitter. We’re there 24/7.”

Halifax uses their Instagram bio to focus on their number one priority: the customer. Leading with their company slogan, Halifax comes off as approachable, unintimidating, and friendly, while the inclusion of contact information is practical and inviting.

Defining and building your Instagram bio and aesthetic

Whatever you opt for, your Instagram bio is a big part of the brand you present online and is just as important as your visual brand, including the likes of your profile picture, any social media banner art, and your actual content. Whether you’d refer to your brand as modern, light-hearted, or formal, it’s important to stay on brand and keep things consistent, even across multiple social channels.

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Cool Instagram bio templates: Find the perfect Instagram bio template for you

Check out our range of Instagram bio templates that are perfect for those who are looking for an Instagram bio solution. Copy and paste our templates below and replace the wording within the brackets with your own details.

Instagram bio template 1: Key details

👋 [Age, pronouns]

📍 [Current location/city]

💼 [Position and company]

✉️ [Contact info such as email]

Instagram bio template 2: The elevator pitch

[Ask a question or present a problem (Do you find it hard to find travel inspiration?)]

[Empathize (You’re not the only one)]

[Solution (I’m on a mission to discover all the best and lesser-known travel destinations.)]

Instagram bio template 3: Your favorites

📚 [Your favorite book]

🏈 [The team you support]

📽 [Your favorite film]

🍽️ [Your favorite food]

🎵 [Your favorite artist]

Instagram bio template 4: The conversation starter

[Encourage your audience to start a conversation like “Seeking Netflix recommendations”]

Instagram bio template 5: A simple poem

Roses are red

Violets are blue

[A statement of 4 syllables like “Follow my page”]

[A statement of 6 syllables ending in a word that rhymes with “blue,” like “and I’ll follow you too.”]

While your approach to your Instagram bio should vary depending on whether you are an individual user, a brand, or an influencer, having any bio is a thousand times better than no bio at all. The Instagram bio is a fantastic opportunity to show potential followers who you are, and why they should be following you, so take the time to craft your bio wisely and keep revising it over time.

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