When is the best time to post on Instagram?



You’ve created beautiful images, infographics, GIFs, and more for Instagram. But how do you ensure that they’re seen by as many people as possible? When’s the best time to post on Instagram for high engagement?

We've looked at studies across several industries, including this one from Sprout Social, to find the perfect moment to post.

The best times to post on Instagram.

 The best and worst days to post on Instagram.

Since 2020, the time-of-day sweet spot for posting on Instagram has expanded, with more people working flexibly from home. Midday engagement (11am – 2pm) during weekdays has increased in recent years, while evenings and weekends remain popular times for engagement.

Although Sunday is usually the least effective day to post, weekends aren’t necessarily a bad time to post overall and can still generate engagement. The worst time to post on Instagram Monday through Friday is after 6pm on weekdays, when people have finished work for the day and are probably taking a break from their screens.

How to find your best time to post on Instagram.

If you’re new to Instagram, the days and times outlined above are probably the best place to start. However, as time goes on, you can start to experiment with other posting times and learn what times are best for you and your brand specifically.

By looking at how your previous Instagram posts performed, you’ll be able to build a complete picture of the best time to post to your social media platforms.

How to use Instagram Insights.

If you haven’t already, sign up for a business account on Instagram. This allows you to access Instagram Insights.

Once you have more than 100 followers, you’ll be able to see who your followers are in terms of gender, age, and location. It also shows you when your audience is online.

When you look at that info alongside engagements per post and content reach, you’ll have a clearer idea of the best time to post on Instagram for high engagement. You can then tweak your posting schedule accordingly. It’s good practice to regularly check your social media analytics to monitor and optimize performance.

How often should you post on Instagram?

A better question might be, “How often can you produce amazing content?,” Once a week or three times a day, no matter how often you can post, the key is consistency. Find a few times that work for you, then try to regularly post at those times.

With Adobe Express, you can browse and remix thousands of beautiful templates to create standout social content in minutes. Then schedule and publish your posts using the Content Scheduler. Get started by uploading your logo, brand colors, and fonts so you can quickly make each post you create on-brand.

Wondering what to post next? Get inspired with our list of 33 social media post ideas.

Try Adobe Express today