Nobody does it like Adobe Express.
See why individuals and businesses are switching to Adobe Express, the quick and easy app for creating on-brand content. Make standout marketing and business materials with commercially-safe generative AI. Stay on brand at any scale. And get more value out of every piece of content.
The world's leading businesses choose Adobe Express.
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Adobe Express
Free
Adobe Express Free
Canva Free
Adobe Express Premium (for 1 person)
Canva Pro (for 1 person)
Canva
Free
Adobe Express Free
Canva Free
Adobe Express Premium (for 1 person)
Canva Pro (for 1 person)
Adobe Express
Premium (for 1 person)
Adobe Express Free
Canva Free
Adobe Express Premium (for 1 person)
Canva Pro (for 1 person)
Canva
Pro (for 1 person)
Adobe Express Free
Canva Free
Adobe Express Premium (for 1 person)
Canva Pro (for 1 person)
| Generative AI | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Commercially safe generative AI features | Powered by Adobe Firefly | Powered by Adobe Firefly | ||
| Insert and remove objects | ||||
| Generate images, templates, and more | ||||
| Generate text effects | ||||
| Generate videos | 2 free lifetime uses |
| Make standout content fast | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Create and edit designs, photos, and videos | ||||
| Templates for social posts, flyers, videos, presentations, and more | Curated by Adobe professionals | Curated by Adobe professionals | ||
| Stock photos, videos, graphics, audio and sound effects | 1M+, powered by | 4.7M+ | 280M+, powered by | 141M+ |
| Fonts | 4k Free Fonts from Adobe | 30k Premium Fonts from Adobe | 3k Premium Fonts | |
| Comprehensive photo editing capabilities | Robust photo effects and blend modes, powered by Photoshop | via add-on | Robust photo effects and blend modes, powered by Photoshop | via add-on |
| Remove image background | ||||
| Automatically turn video podcasts, educational videos, and product reviews into social clips with captions | Clip Maker | Clip Maker | ||
| Auto caption videos | Quick Action | Quick Action | ||
| Enhance Speech | Powered by Adobe Podcast | |||
| Remove video background | ||||
| Record voiceover and video directly in-app | ||||
| Add physics-based animation to your photos, videos, text, shapes, and icons | Dynamic Animations | Dynamic Animations | ||
| Automatically apply motion to your entire design | ||||
| Apply animations to individual elements | Customizable settings | Customizable settings | Customizable settings | |
| Create animated characters using your own audio or recording |
| Build and launch campaigns easily | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Resize for multiple formats - at one time, in the same file | Unlimited resize variations | Limited to 5 resize variations | ||
| Turn your documents into presentations in minutes | 5 free lifetime uses | |||
| Apply format-aware Safe Zones to keep important text, visuals, and logos visible | Instagram, TikTok, Facebook & LinkedIn | via add-on | Instagram, TikTok, Facebook & LinkedIn | via add-on |
| Plan, publish, and schedule direct to social channels | 3 accounts per social network Including TikTok, Instagram Stories and Reels | 3 accounts per social network Including TikTok, Instagram Stories and Reels | 1 account per social network Excluding TikTok, Instagram Stories and Reels | |
| Get AI-generated social captions tailored to your design. Available in 45 + languages. | via Content Scheduler | via add-on | via Content Scheduler | via add-on |
| Add social mentions directly in captions when scheduling posts | Facebook, Instagram, LinkedIn, X | Facebook, Instagram, LinkedIn, X | ||
| Publish to multiple channels simultaneously | ||||
| Publish paid ads directly via add-on | Google, LinkedIn, Amazon and TikTok | Includes Meta | Google, LinkedIn, Amazon and TikTok | Includes Meta |
| Track key social metrics, competitive insights, and download custom reports | Metricool Add-On | Limited to single post metrics | Metricool Add-On | Limited to single post metrics |
| Collaborate with your team on shared social calendars | 1 shared calendar | 3 shared calendars | 1 shared calendar | |
| Translate any design in up to 46 languages and bulk translate 20 languages at one time in the same file | ||||
| TikTok Symphony Assistant Add-on: includes 1M+ songs and sounds from TikTok's Commercial Music Library |
| Create on-brand content at scale | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Extract brand colors, fonts, logos from image in one-click | ||||
| Apply brand logos, fonts, colors and recolor graphics | ||||
| Collaborate in real-time across teams | Share projects with non-team members | Share projects with non-team members | ||
| Share templates across teams | ||||
| Enforced brand controls with password-protected locked template elements | ||||
| Built-in reviews and approval workflows | ||||
| Custom Home, with featured branded banner and instant access to approved on-brand templates | Available for Enterprise plans | Available for Enterprise plans | ||
| Generate on-brand content with Firefly Custom Models | Available for Enterprise plans | Available for Enterprise plans |
| AI Assistant (Limited Beta) | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Switch between prompting and manual editing | In development | |||
| Generate a design | In development | In development | ||
| Generate an image | ||||
| Make sweeping edits to color schemes, copy and elements across your design | In development | Directly edits canvas | ||
| Edit images while maintaining style and character | In development | |||
| Get dynamic prompt suggestions that update as your design evolves | In development | |||
| Prompt to animate your design | In development |
| Business-ready through Adobe app integrations | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Seamless integration across Adobe apps like Photoshop, Illustrator, InDesign, Firefly, Acrobat and Lightroom | No download/upload needed | No download/upload needed | ||
| High-quality import and edit PDF, one-click convert to and from PDF | Powered by Adobe Acrobat | Powered by Adobe Acrobat | ||
| Integration with Adobe Experience Manager, Workfront, and GenStudio for performance marketing | Available for Enterprise plans | Available for Enterprise plans |
| Take advantage of additional features | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Draw and paint with 85+ brushes and coloring pages | ||||
| Interactive, collaborative online whiteboard | ||||
| Create mockups of t-shirts, websites and more using images or designs | ||||
| Protect your brand with IP indemnification for Adobe Firefly generated content | Available for Enterprise plans | Available for Enterprise plans | Available for Enterprise plans | Available for Enterprise plans |
| Get extensive support and storage | Adobe Express Free | Canva Free | Adobe Express Premium (for 1 person) | Canva Pro (for 1 person) |
|---|---|---|---|---|
| Version History: Access, review, and restore earlier versions of your designs | 10 day history | 30 day history | 50 versions | |
| Cloud Storage | 5GB | 5GB | 100GB | 100GB |
| Live customer support | Live chat support | |||
| Advanced security and protection (data encryption and SSO) with consolidated license management and customer success support | Available for Enterprise plans | Available for Business and Enterprise plans | Available for Enterprise plans | Available for Business and Enterprise plans |
Real businesses. Unreal results.
70%
faster time to market
-Dentsu
50%
agency-to-client productivity gain
-Owen Jones
+21%
campaign engagement rates
-ABB
Designed to level up your business.
Easily make standout content.
- AI for business: Create with just your simple text prompts and best-in-class generative AI features, designed to be commercially safe.
- Inspiration on tap: Work with 220,000+ professional templates and millions of Adobe Stock assets.
- Thousands of fonts: With 30,000 licensed fonts and smart recommendations, your words will always wow.
Empower anyone to create quickly.
- Complex edits in a single click: Remove backgrounds, generate QR codes, add video captions, and more.
- Resizing and bulk creation tools: Create content in bulk and instantly resize for any channel.
- Efficient branding tools: Lockable templates and brand kits make it easy to stay on brand.
- Content scheduling: Set up your social campaigns ahead of time — even across multiple accounts and platforms.
Work across your favorite Adobe apps.
- Streamlined workflows: Adobe Photoshop and Illustrator files automatically sync to Adobe Express.
- High-quality PDF editing: Drop PDFs right into Adobe Express to edit text, images, and other design elements.
See what businesses are saying.
I love using Adobe Express to create flyers for my small business. All the tools in Adobe Express, such as the different fonts and graphics help bring my vision to life.
Adobe Express has empowered our creatives to focus on high-impact, high-value tasks while equipping our marketing teams with a powerful but easy-to-use design tool, allowing our creative teams to produce content more quickly and empowering marketing teams to move at the speed of social.
Express is the bridge between creatives and noncreatives — it’s intuitive enough that noncreatives can easily pick it up and use it. Whatever your background, the learning curve is very quick.