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He also noted that while there are no hard-and-fast rules in design, new designers should take time to learn the ropes. “You need a good base in the fundamentals before you start trying to break rules,” says Todd.
Considering logo details and legibility.
It’s a logo’s job to be recognisable in an instant. Legibility is key, so be wary of overdesigning. “Show it to people who aren’t designers,” Presler says. “Show it to your mum, your dad or your neighbour. Something might look cool, but if no one can read what it says, you need to rethink your approach.”
“Show it to people who aren’t designers. Show it to your mum, your dad or your neighbour. Something might look cool, but if no one can read what it says, you need to rethink your approach.”
Logos usually shouldn’t look like coats of arms, government seals or archaic devices. There’s a good reason why Cadillac’s logo went from looking like an ornate coat of arms to a more stlylised striped shield: a crest with a bunch of indecipherable bits makes you squint to find details. A logo where those details have been simplified to their essence more directly conveys a sense of brand identity.
Simplicity is difficult. Alyssa Newman, who is also a digital painter, acknowledges that for artists and designers who thrive on detail, it can be very hard to stick with simple design elements. “I ask, ‘How can I convey this badge or icon or logo effectively through really basic shapes?’” The artistry in beautiful logo creation is found where simplicity and creativity meet.
How vectors make scaling easy.
Logos have to look good when scaled up, scaled down or reproduced on a variety of surfaces like business cards, letterhead, company cars. They need to work in color, black and white and grey scale. Vectors are a helpful tool for scaling to meet these different needs.