Automating search puts you in full control.
You want web traffic that has the most potential to convert in valuable ways. Those customers and others like them are tucked away inside your data. This is where your search marketing comes in. With the right solution, you’ll bring together site analytics with audience segments. Together, they’ll help you to make sense of this data by automatically determining the optimal strategies to drive conversion based on budget.
However, when circumstances change, that’s when challenges can start to pop up. It used to be marketers would react by keying in adjustments by hand. But setting up the entire campaign, performing edits and doing manual optimisations on your own can suck up your whole day. And your night.
That’s why your search marketing management solution needs to offer the right tools. One with intuitive workflows, automation, powerful data integrations, optimisation and campaign creation across search engines. It puts time back on your side, so you can focus on planning and strategy. And it reacts at speeds you never could, so you can reach your audience before they move on.