A branding mood board example for a café that includes a colour palette, multicolor disposable coffee cups and client feedback overlay.

Brand mood board examples for building identity.

A brand mood board is a powerful tool for planning and visually representing how a brand looks, feels and communicates. Designers and marketers use them to define visual direction, align creative teams and explore everything from logo treatments to typography, imagery and colour palettes.

Cinematic mood board examples for pre-production of a Western film showing cowboys and cattle.

Film mood board examples for pre-production.

Before the cameras roll, mood boarding is a key part of shaping a film’s visual language. Directors, cinematographers and production designers often use mood boards to explore lighting, wardrobe and set design decisions, helping align the creative team around a shared vision.