Create your complete brand style guide with Adobe’s AI-powered design apps.

Prepare your brand assets

Gather your logos, colour palette, fonts, and sample imagery. Upload these into Creative Cloud Libraries so they are ready to use across apps.

Refine and enhance imagery in Photoshop

Use Generative Fill and Content-Aware Fill to clean up visuals, remove distractions, or create backgrounds that match your brand’s look and feel.

Create reusable templates in Adobe Express

Try Generate Template to build ready-to-use layouts, then use Apply Brand Recolour to instantly apply your colour palette to all graphics, posts, and designs.

Design icons and graphics in Illustrator

Use Text to Vector Graphic to turn text prompts into scalable icons and Generative Recolour to test colour variations quickly.

Maintain cohesive photography in Lightroom

Apply AI Masking, Lens Blur, and Adaptive Presets for consistent lighting and colour tones across all brand images.

Edit brand videos in Premiere Pro

Speed up edits with Auto Reframe, Auto Colour, and Text-Based Editing for consistent video content across social media and campaigns.

By following these steps, you can reduce repetitive tasks, keep visual style consistent across platforms, and produce a brand style guide that is both professional and ready to scale.

Adobe Firefly

Firefly brings generative creativity to brand development.

• Use text prompts to generate visual concepts that reflect your brand’s tone and personality
• Quickly explore logo ideas, textures, and branded image backgrounds
• Generate custom illustrations, icons, or mood boards to inspire a cohesive visual direction

Adobe Express (with Firefly integration)

Express uses AI to simplify content creation and brand rollout.

• Build branded templates in minutes using your uploaded fonts, colours, and logos
• Use Text to Template to auto-generate design layouts for social posts, flyers, and more
• Apply one-click brand styling to new projects using your saved Brand Kit

Adobe Illustrator and InDesign

While AI supports ideation, Illustrator and InDesign help formalise your style guide.

• Use Illustrator to refine AI-generated assets like logos and icons
• Use InDesign to build a structured, multi-page brand guide with auto-formatting, linked styles, and smart layout tools
• Drop in Firefly and Express assets directly from Creative Cloud Libraries

Together, these AI-powered apps support every stage of brand development from first ideas to final documentation helping you build a professional, consistent brand style guide that’s ready to share and scale.

Incorporate regional language guidelines:

Include instructions for adapting tone, typography, and imagery when your brand communicates in multiple Indian languages.

Plan for multi-platform adaptability:

Define how your visual identity should adjust for different platforms such as print, social media, OTT, and e-commerce without losing brand integrity.

Show cultural relevance in visuals:

Use photography, illustrations, and iconography that resonate with local audiences while staying true to your core brand identity.

Test accessibility and inclusivity:

Ensure colour palettes and typography choices meet accessibility standards, and represent diverse audiences in imagery and messaging.

Create market-specific templates:

Build ready-to-use design templates for seasonal festivals or location-specific promotions.

By tailoring your brand style guide for India’s multilingual, multi-platform market, you can ensure your brand remains consistent, culturally relevant, and memorable across every audience touchpoint.