Adobe Journey Optimizer is a customer journey management solution that lets you orchestrate and deliver personalised customer engagement across all channels, including email, web, app, mobile and in-person, in the moments that matter to the customer.
Consumers are inundated with marketing, a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.
Understand every individual customer with unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also accounting for audience overlap.
Engage your customers on any channel in just the right moments based on real-time customer profiles and signals. Quickly and easily build multi-step journeys that trigger a sequence of interactions, offers and messages.
Give your teams a variety of authoring options to create and optimise content for any channel. The natively embedded, centralised asset repository lets them easily access digital assets for faster content creation.
Boost customer engagement with precision. Teams can leverage data and AI to determine the next-best offer, test out new offer ideas and quickly apply learnings across the journey in real-time and at scale.
Design, automate and deliver high-impact campaigns that engage customers across channels. Activate personalised, multi-step campaigns with real-time data, intelligent workflows and built-in controls from one powerful canvas.
A single tool to deliver batch campaigns and real-time emails triggered by customer behaviours.
Create and launch in-app messages, push notifications and SMS/MMS experiences.
Visually edit web content, create in-browser messages and continuously optimise your site effortlessly.
Now, marketers can use generative AI to create and fine-tune engaging, on-brand content without leaving their existing workflows.
Explore AI Assistant for content generation in our unique sandbox environment by logging into Experience League, our vast library of how-to content or learn more on our blog.
Increased mobile channel sales by 300%.
Achieved a 40% open rate for personalised rewards email campaign.
21% growth in digital sales.
“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and centre.”
Bennett Fox-Glassman, SVP of Customer Journey
Macy’s
Read Macy’s story
Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.
Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.
Streamline asset management and maintain campaign consistency with a centralised repository for every digital asset.
