The keystone of branding.
A logo is one of the most important parts to consider when branding a company. An eye-catching and expressive logo can make a brand easily recognisable, whether it’s on a giant billboard or a small business card. If you want to create a cutting-edge, contemporary aesthetic for your brand, consider one of many modern logo styles.
Modern logos are a unique combination of classic graphic design elements and trendy themes. “Lately, I’ve seen a tendency to lean more on typography and sometimes modern logos end up verging into minimalism,” explains designer Sarah Giffrow. While simple logos with clean lines and striking type are in vogue at the moment, keep your business or brand in mind when designing. Make sure your logo stands the test of time. You don’t want your brand to look outdated in just a few years.
Trendy or timeless?
While a modern logo can be influenced by whatever is new and popular, remember that trends tend to repeat themselves over time. What’s popular today has been influenced by logo design trends over the last few decades. “That’s the nature of trends,” says Giffrow. “Somebody has an idea and then everybody thinks it’s great and then everybody starts doing it. So straightaway, you have something that looks like everyone else around you, which is not what you want. With a logo, you want something that’s going to be distinct and representative of who you are and what you’re doing.”
But not all modern logos have to look like they’re made with a cookie-cutter logo maker. You can be inspired by trends, appreciate their beauty and apply those principles to your work in a new or unexpected way. A lot of design trends come about because new design tools or product features become available. Keep an eye on updates to digital design programmes as they’re released and you might just make something no one has seen before.
The elements of a modern logo.
When it comes to logos, the typeface is everything, especially if the logo includes the full business name. Choose a style to fit the industry your brand works within. For a financial institution, you may want a more traditional or classic serif font. But for a hip lifestyle brand, a more modern sans serif typeface may work better.