City of Roseville: Using Video and Social to Engage Residents in Local Issues - S6831

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  • Elyjah Wilbur

    Elyjah Wilbur

    Video and Multimedia Technician, Public Affairs & Communications, City of Roseville

Join Elyjah Wilbur, video and multimedia technician with the City of Roseville, California, Public Affairs and Communications Department to learn how a monthly online video series for informing residents became a successful marketing and public engagement tool for the city government. 
In this session, Elyjah will share:

  • A project overview from concept to story development and video shoots
  • Streamlined Adobe Premiere Pro workflows for organizing assets, customizing visual assets, and producing videos, including the use of Essential Graphics and Essential Sound tools to drastically save time
  • How to leverage social media to increase community reach with easy-to-consume video bites created using mobile apps such as Premiere Rush, Adobe Photoshop Lightroom for mobile, and Adobe Spark
  • Project outcomes and commentary on moving forward during a pandemic

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Video, Social Media

Audience: Art/Creative Director, Government, Graphic Designer, Post-Production Professional, Print Designer, IT, Social Media Content Creator, Marketer