How Ben & Jerry’s Uses Virtual Photography to Create Perfect Pints - S6007

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Virtual photography is fast emerging as a viable solution for visual asset creation. Who better to go boldly into this new design frontier than iconic brand Ben & Jerry’s? Hear firsthand from Gail Cummings, global digital design lead, about adopting new ways of creating and driving what she does best — producing irresistible content at scale to feed marketing channels for over 100 flavors and in 38 countries.

In this session, Gail will share:

  • The surprising secret ingredient that makes the Ben & Jerry’s brand
  • How Adobe Dimension and 3D enabled Ben and Jerry’s to design their way around a business challenge 
  • Why and how you can work around traditional photo shoots and asset creation
  • How to fast-track your way to creating scalable assets for global markets

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, Photography, 3D and AR

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Photographer, Print Designer, 3D, Executive, Marketer