Izzy, who has spina bifida, regards her wheelchair as a symbol of freedom but felt it never expressed her bubbly personality. So when Ailbhe, who was studying design chose to design removable wheel covers in the exuberant style her sister loved, Izzy was thrilled. 

What started as a ‘kitchen’ company went viral on Instagram and business exploded. Today Izzy Wheels sells to over 35 countries and collaborates with famous designers including Barbie and Oårla Kiely and feature in publications including Vogue, Cosmopolitan and Elle. 

They are helping to break down the stigma of disability by bringing attention to the personality in the wheelchair instead of the wheelchair itself.  

 Recently, they became the first Irish people asked to take over Instagram's official story which had a reach of over 250 million people. Both sisters were named on the prestigious Forbes 30 Under 30.