Brand Identities in Motion - S711

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page



Brands have migrated to a purely digital realm, opening up a myriad of possibilities. Join Studio Dumbar as they take you through their journey of experimentation, research, and development to define motion principles that give personality.

They’ll illustrate:

  • How to create compelling identities in a constantly changing media environment
  • How they use motion behaviors to express the core of the brand personality and attract and captivate an audience that is constantly overwhelmed with information

Technical Level: General Audience

Session Type: Session

Category: How To, Industry Best Practices

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Motion Designer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Celtra

Emerging Digital Creative Trends for 2022

More sessions you may like

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Create with free Adobe Stock

Explore the curated collection of Adobe Stock photos, videos, and templates for Adobe MAX attendees.