Curating a Design-Driven Culture to Fuel Product Innovation - S606
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SPEAKERS
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Surface Product Marketing Director, Microsoft
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Senior Designer, Microsoft
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Principal Design Manager, Microsoft
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Industrial Designer, Microsoft
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ABOUT THE SESSION
Join Microsoft designers from across hardware and software teams that are creating the next generation of products to address customer challenges and the future of work.
The teams will discuss their belief that great products start with great design — and that products are a direct reflection of the people who make them. In the last decade, Microsoft has been cultivating a more design-driven culture with a focus on clean, uncluttered experiences, resulting in better usability and visual elements with a premium look and feel.
The session will explore:
- The importance of the design process in product innovation
- How and why companies should focus on building a design-driven culture
- The benefit of designers working collaboratively across the product development lifecycle
Technical Level: Advanced
Session Type: Session
Category: Industry Best Practices
Track: Social Media
Audience: Motion Designer
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