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The ways we work, shop, play, live, and learn have changed dramatically because of the pandemic, resulting in a necessary shift in the use of existing and new technologies. There’s always been tension between creativity and technology as different mindsets try to come together to find solutions. The pandemic has increased this tension with the need to change how we connect. How can we use it to create ideas that meet changing, previously unmet customer needs? In this session, join Laura Jordan Bambach, president and CCO at Grey in the UK, as she explores how getting comfortable with being uncomfortable can help build a hybrid organization that uses tension to challenge thinking and to create an environment where the possibilities of combining creativity and technology can flourish and partnerships can lead to bold new innovations.