Where do type trends originate? What do they reveal about the things we care about? Join author Sarah Hyndman on a journey to explore recent type trends and to search for their origins through history. Discover how some are just “fast font fashion,” while others reflect a new energy or a change in cultural attitudes.
In this enlightening session, you’ll learn:
- How the typographic landscape is changing quickly in response to technology and recent events
- That typography narrates cultural attitudes and documents social change
- How to decode the cultural meaning behind recent type trends
- That typography is vibrant, exciting, and constantly evolving — not preserved in an academic book