Journey to the Source of the Type Trend - S381

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Where do type trends originate? What do they reveal about the things we care about? Join author Sarah Hyndman on a journey to explore recent type trends and to search for their origins through history. Discover how some are just “fast font fashion,” while others reflect a new energy or a change in cultural attitudes.

In this enlightening session, you’ll learn:

  • How the typographic landscape is changing quickly in response to technology and recent events
  • That typography narrates cultural attitudes and documents social change
  • How to decode the cultural meaning behind recent type trends
  • That typography is vibrant, exciting, and constantly evolving — not preserved in an academic book

Technical Level: General Audience

Session Type: Session

Category: How To

Track: Illustration and Digital Painting, Graphic Design

Audience: Art/Creative Director, Graphic Designer, Motion Designer, Print Designer, Web Designer, Illustrator

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