Let’s Get Phygital: A Unified Design Experience at Coca-Cola - S250

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page

SPEAKERS

  • Benny Lee

    Benny Lee

    Global Manager of Digital Design, The Coca-Cola Company


ABOUT THE SESSION

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

  • How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints
  • What it’s like to launch a new global brand product during the pandemic with no marketing budget
  • Best practices and principles from the Coca-Cola design team

Technical Level: General Audience

Session Type: Session

Category: How To, Inspiration, Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, 3D and AR

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Web Designer, Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Celtra

Emerging Digital Creative Trends for 2022

More sessions you may like

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Create with free Adobe Stock

Explore the curated collection of Adobe Stock photos, videos, and templates for Adobe MAX attendees.