The Autobiography of an Independent Type Foundry - S301

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page



Join type designer and founder of OH no Type Company James Edmondson to hear a behind-the-scenes story of the challenges and triumphs of running an independent type foundry since its inception in 2016. You’ll discover what James has learned and OH no’s dreams for the future.

In this session, you’ll find out how:

  • OH no Type Company started out with the idea of passion projects for retro and display typefaces and grew into a successful independent type foundry
  • OH no successfully uses humor in its branding and marketing, even as the foundry has grown and attracts a wider audience
  • James teaches through viral educational content and uses his podcast, Ohno Radio, to interview type and graphic designers from all over the world

Technical Level: General Audience

Type: Session

Category: Inspiration

Track: Drawing, Painting, and Illustration, Graphic Design

Audience Types: Art/Creative Director, Graphic Designer, Print Designer, Illustrator

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Play button

Presented by Monotype

Can Fonts Really Affect Our Feelings?

Sign in to access

Express it.

Quickly and easily make standout social content, logos, flyers and more from thousands of beautiful templates with Adobe Express.


Free use forever


No credit card required