1. Drag and drop your video into the Timeline and Premiere Pro automatically sets the aspect ratio of the project based on the first clip you add.
2. If you have a horizontal or square video, use the Sequence Settings to adjust it to a vertical format.
3. Make sure your subject stays in frame with the Auto Reframe feature.
4. If your subject still moves outside of the frame, adjust the reframe as needed.
5. Export your video and adjust the bitrate and resolution.
Take your vertical videos to new heights.
Help your video fit in.
Vertical video ads often feel more natural on social media than horizontal clips do. Since vertical videos take up the full screen instead of a small portion of it, they seem less like ads or promotions. And if you add stickers or text directly to your video on a social site, you can make your clips feel even more native to the platform.
Think about composition.
The composition rules and techniques for vertical videos are different from those for horizontal ones. Viewers are used to the way filmmakers crop and shoot landscape, wide-screen shots. But that’s not the way people experience content on social media or on their mobile devices.
Vertical shots often have a more spontaneous vibe. And when you combine traditional composition techniques, like the rule of thirds, with the authentic aesthetic of vertical videos, you can create something unique. Just make sure your main subjects remain in the field of view as you edit your vertical clip.
Tap into trends.
A good way for your vertical videos to stand out is to add your own spin to popular video trends. Pay attention to the formatting of the most-viewed jokes, dances and tutorials and note other similarities in popular mobile videos. Then brainstorm how to add your own unique twist to them.