Rulos Tipograficos por Ari Marasco en Adobe Illustrator
En diseño, especialmente en packaging, el texto cumple mucho más que una función informativa: atrae, vende y construye identidad de marca. ¿Y si el texto fuera más que contenido? Cambiar la forma de crear puede cambiar el resultado. Integrar el texto a las formas de una etiqueta, a las curvas o a los elementos de una composición, hace que el diseño deje de ser uno más y se destaque en el punto de venta.
We always say our heads are full of thoughts, but instead of trying to clear them, what if we used all those words to create a head of hair worthy of a shampoo bottle?
Hi, my name is Ariadna.
I’m a graphic designer specializing in visual identity, and in this tutorial, you’ll learn how to create typographic curls.
We start by freely sketching the hair from the outside in, then using the Text to Path tool, we turn those curves into curls filled with positive messages.
For the final touch, we don’t keep the label flat—we project it directly onto a photo of a real bottle using the layout tool, applying the multiply blend mode to seamlessly integrate the highlights and textures.
And just like that, we go from having a head full of scattered words to a stylish package.
Are you ready?
Let’s get started!
What you’ll need
Practice in the app
La diseñadora Ari Marasco, con amplia trayectoria en proyectos de packaging, nos trae una propuesta poco convencional en este tutorial de Adobe Illustrator: adaptar palabras al cabello de una modelo de shampoo, logrando una composición muy fresca y divertida.
El resultado es una etiqueta en la que ilustración y tipografía trabajan juntas en el diseño, mostrando cómo con recursos simples de Illustrator es posible crear piezas de packaging llenas de personalidad.
Dos herramientas clave para incorporar en tu proceso creativo
En este tutorial utilizarás recursos de Adobe Illustrator que quizás no habías combinado antes y que tienen gran potencial en el diseño de envases:
Texto en trazado
Herramienta Maqueta
El primero facilita la adaptación fluida del texto a cualquier forma, permitiendo que las palabras se integren de manera natural a curvas y contornos del diseño. En este tutorial, escribirás palabras sobre líneas que previamente dibujaste simulando cabello, apoyándote en referencias visuales y consejos prácticos para dominar el uso del texto en trazado.
El segundo recurso, la herramienta Maqueta, permite visualizar cualquier diseño aplicado sobre un packaging real. En este tutorial, aprenderás a colocar la etiqueta de shampoo terminada sobre la imagen de un envase, para comprender mejor cómo se vería el producto final en contexto.
Que todo fluya y que nada influya
Anímate a salir de lo predecible, a diseñar con intención y desde el detalle. Dale movimiento a las palabras (¡que se conviertan en un cabello brillante, como lo hizo Ari!) y contexto a tus creaciones. Comienza este tutorial y amplía tus conocimientos para que tu próximo diseño no solo luzca bien, sino que se sienta vivo y se lleve todas las miradas.
View tutorial in Illustrator
Follow along in the app
Sobre la artista
Ari Marasco es una diseñadora gráfica argentina radicada en Italia. Se formó en Diseño Gráfico y Comunicación Visual y ha desarrollado una carrera versátil que combina creatividad, estrategia y comunicación visual. Trabaja de forma independiente colaborando con proyectos internacionales, aportando una mirada fresca, detallista y enfocada en soluciones visuales efectivas. Además, dirige su propia escuela online, donde más de 700 estudiantes han aprendido a través de cursos prácticos diseñados, grabados y editados por ella misma sobre diseño gráfico, branding y herramientas creativas. Se destaca por su compromiso con la enseñanza, su capacidad de síntesis visual y su estilo claro y funcional. En redes sociales comparte consejos y experiencias reales de su vida como diseñadora y creadora de contenido, inspirando a una comunidad creativa en constante crecimiento.
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