California Consumer Privacy Rights
Effective July 1, 2021
Opt-out of sharing certain Personal Information
In order to understand how you use our apps and websites across the various devices you use, and to deliver ads tailored to your likely interests, Adobe may share information about which of your devices are used by the same person with third parties that participate in the Adobe Experience Cloud Device Co-op. Adobe only shares information about how devices are linked and does not share information that directly identifies you. However, because participants in the Device Co-op may use the information about linked devices to understand usage of their services and to offer a tailored experience across your devices, such information sharing may be considered a “sale” under the California Consumer Privacy Act of 2018.
Learn more or opt out [https://cross-device-privacy.adobe.com/] by unlinking devices in the Adobe Experience Cloud Device Co-op.
Note that you will need to opt-out separately from each device and browser you use to access Adobe websites and apps.
Categories of Personal Information
Additional information on exercising your rights
You may designate an authorized agent to exercise some of your rights; however, in order to help protect the security of your personal information, the authorized agent must follow the same authentication procedures that are required if you exercise your rights without using an agent. Adobe will verify requests made through authorized agents to help ensure the safety of your account and to comply with our policies and procedures.
If you request deactivation of your Adobe ID account, it will not result in deletion of information that is not associated with your Adobe ID. However, as described above, you can opt out of the sharing of certain information about your usage of Adobe apps and websites that may be considered a “sale” under the California Consumer Privacy Act of 2018.
Consumer request metrics for calendar year 2020
Adobe believes transparency is critical to maintaining a trusted relationship with our consumers. To that end, Adobe is further enhancing our transparency with respect to the choices our consumers make regarding personal information. In this privacy transparency disclosure, we are providing metrics on certain requests we received from consumers across the United States during the 2020 calendar year, in compliance with the California Consumer Privacy Act.
Requests to know: Adobe received 44 consumer requests to know personal information collected about them, complied with 44 of those requests in whole or in part, and denied 0 of those requests.
Requests to delete: Adobe received 126,731 consumer requests to delete, complied with 126,731 of those requests in whole or in part, and denied 0 of those requests.
Requests to opt out: Adobe received 35 requests to opt out of personal information “sales,” complied with 35 of those requests in whole or in part, and denied 0 of those requests.
The mean number of days within which Adobe substantively responded to these requests in 2020 was 28 days.
Adobe Experience Cloud offers a separate service called the Device Co-op, which enables participating brands to deliver a more consistent and personalized experience across devices and apps. Adobe provides a mechanism that enables consumers to disconnect a device from this service. You can learn more about the Device Co-op here (https://cross-device-privacy.adobe.com/).