Create stunning product photos with AI generated backgrounds.

Whether you’re finally opening an online store to sell your ceramic mugs or promoting a new line of home accessories for a small company with a lean marketing budget — you’re going to need quality product photos. Consumers are constantly distracted by a steady stream of advertising on websites, social feeds, in magazines, and beyond. Quickly snagging someone’s attention with a fantastic image is one of the most important ways you can open a conversation with your audience.

Thanks to tools like Adobe Firefly generative AI, creating eye-catching and professional-looking product images doesn’t require a big budget or a photography studio.

mug with mahogany table generative fill background

How AI-generated backgrounds can help you boost your brand.

woman holding her hair in front of red background
woman holding her hair in front of blue and green background

How generative AI can help you create product photo backgrounds.

A step-by-step guide to creating AI generated product backgrounds.

woman sitting at a desk

1. Photograph your product.

2. Bring your image into your chosen app.

Adobe Photoshop

To isolate your product, Select Subject, copy and paste it into a new file created in your chosen size, and position it on the canvas where you want it to appear. Click Select Subject in the Contextual Task Bar and then click the Invert selection icon to select the background.

image of a selected bottle and flower within firefly

3. Write a prompt.

image of a selected bottle and flower within firefly

4. Refine your settings.

image of a selected bottle and flower within firefly

5. Add more elements.

image of a selected bottle and flower with a wooden boards and a red ribbon as a background

Adobe Firefly

To add elements to your image in Firefly, click Insert and then paint in the area where you want the new object to appear. It doesn’t have to be precise — just create a loose approximation of the shape where you want it to appear. For instance, if you want to place a red ribbon on top of the wooden tabletop, paint a curvy line across it. Then type “red ribbon” into the prompt field and click Generate. Follow the same steps as above to refine your result.

Adobe Photoshop

In Photoshop, use any selection tool to select the area where you want your additions to appear. Say you’re marketing a new face lotion, and your prompt was “object on top of a pool of water with rose petals floating in the water.” You’d like to have a few rose petals falling through the air, too. Select an area, type in “rose petals falling” and click Generate. When you perform edits with Generative Fill, those edits are created on their own generative layer, meaning you can adjust or remove them without affecting the rest of your design.

image of a bottle and flower on a background of roses and blue light

6. Remove elements.

object nestled in a grassy meadow with a blue sky filled with clouds

Adobe Firefly

Perhaps you’ve displayed your product against a blue sky filled with clouds (“object nestled in a grassy meadow with a blue sky filled with clouds”) and love the result, but there are a few more clouds than you’d like. In Firefly, click Remove and paint over the clouds you want to get rid of, then click Generate to view options of your image without it. Keep adding, removing, and refining your prompts to get the best possible AI background for your product photo.

Adobe Photoshop

Use any selection tool in Photoshop to select elements of your image that you wish to remove — perhaps a few too many flower petals have been generated and you’d like to remove some of them. Once you’ve selected a petal or two, simply click Generate in the contextual task bar, leaving the prompt field blank. The object will be removed and filled in with new content that blends in with the surrounding image.

removing generated flower petals before and after

7. Edit parts of your background with advanced tools.

image of a selected bottle and flower with a wooden boards and a red ribbon as a background

Tips for getting the most out of generative AI product backgrounds.

Firefly generated yellow sports car

Use positional descriptions.

Try using terms like “in front of a busy cityscape,” “on top of a white stucco wall,” “floating in a galaxy filled with stars,” and other words to describe how the object relates to its surroundings. For instance, to create a flat lay use a description like “Object on top of a bright green surface, overhead view.”

Use Remove to refine objects.

The Remove function isn’t just for getting rid of large elements — use it to erase any pesky artifacts that mar your product image, like a tiny bit of shadow left over from the original photograph or any dark edges. You can do the same in Photoshop using Generate without a prompt.

Firefly generated strawberries and strawberry milk
Firefly generated images of food products

Study existing product imagery.

Examine product images and try to recreate the effects using AI prompts. This is a good way to get the hang of describing things accurately and specifically and learn what kinds of prompts generate results that closely resemble the words used.

Use material words to describe surfaces.

Many product photos are heavily dependent on surfaces — the place the object sits on and in front of. Use words like marble, plastic, and metal to generate backgrounds and objects with the desired texture.

Firefly generated sneakers with neon laces and highlights

AI backgrounds: a powerful way to tell your product story.


How can AI generated backgrounds enhance my product photography?

AI-generated backgrounds can enhance your product photography in several ways. You can generate backgrounds tailored to your brand and product, ensuring a consistent look and feel across all product photos. Because AI can automatically generate backgrounds, there’s no need for expensive studio rentals or location scouting. You can generate backgrounds that are impossible to create in a traditional photography setting, allowing you to get more creative with your product photos. It’s also simple to create backgrounds that are visually appealing but don’t distract from the product. Generative AI also enables you to generate backgrounds tailored to your specific audience, making your product photos more effective at reaching your desired customers.

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