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In late 2021, the Substance 3D team launched the Great Shoecase contest, inviting artists to texture and render a sneaker asset using the Adobe Substance 3D tools. Ishan Verma submitted his entry shortly before the contest deadline. It won first place in the contest’s Showcase category.

Hi, I’m Ishan Verma. I’m 24 years old, and a self-taught artist. I’ve been working as a Material Artist at Ubisoft Mumbai since 2018. I specialize in realistic textures and material creation for AAA titles.

I originally came into 3D as curiosity led me into researching how 3D environments are made for video games. This started my journey into 3D art and material creation. In addition to my work at Ubisoft, I study Fine Arts.

Part One: Entering the Great Shoecase Contest

Rome wasn’t built in a day, but this sneaker was!

The Great Shoecase contest captured my attention as soon as it was announced. My workload at that time didn’t allow me to begin working on an entry immediately, however. It took me a couple of weeks to become fully immersed in the contest.

I carried out this entire project, start to finish, within one day – the final day of the contest, right before the deadline. More precisely, I had some idea of the direction my entry would take beforehand – I spent some time in the weeks leading up to the contest deadline looking for references. But I did all the ‘concrete’ work on that final day of the contest.

I was in a tricky position at first as I am not primarily a fashion designer, but I was confident that I possessed enough artistic ability to step up for the contest. It’s also established that a contest typically requires a lot of planning, time management, and topics to cover, but I knew I was taking on a big personal challenge to complete the entry within a day. Even though constraints existed, I decided to work in steps to solve them, which felt like a crazy rollercoaster ride for me to finish and submit my entry in time.

I subsequently divided my day into phases, ignoring the constraints, and outlined the steps below:

I created a lot of materials for this project, principally to texture the sneaker itself, but also to stage my final scene. As the main focus of this article will be on material creation, I’ll break it into two parts: my overall process for approaching the Great Shoecase contest, and my material creation breakdown.

Part Two: Material Breakdowns

I think that one of the strengths of my entry was the range of materials I created. I’ll break down a few materials I created to demonstrate my material creation workflow for this contest:

In addition to the materials for the sneaker itself, I decided to add some additional core materials to improve my overall final scene. These included:

Conclusion

This contest created a very personal challenge for me. I took on the formidable task of trying to carry out this entire project in a single day, and I managed to surprise myself – by dedicating myself completely, I was able to conclude the sneaker, from the planning right through to finish, in that very short time frame. I remained super-focused, tackled all the constraints calmly, and managed my time effectively to get everything done, so that I could submit my entry right before the final deadline of the contest. Really, I suppose I learned that if an opportunity comes up, you should take it, and do your best – it’s possible to accomplish something great in just one day.

A big thanks to my parents who keep supporting me and cheering me on, and who trust my dedication towards my love for art!

Meet Ishan Verma

Ishan Verma joined Ubisoft Mumbai in 2018. He is currently an Intermediate Material Artist specializing in realistic textures and material creation for AAA titles.