Mar. 17, 2020
Color and Material Inspiration: Afrofuturism
Pantone 20-0196 TPM
Pantone 3308 UP
Pantone P 12-15 C
Creatives working with this palette
The beauty of a palette is how cross-media it is. In the case of Afrofuturism, we find beautiful works of art in creations from all walks of life. Watch how they go beyond an aesthetic and bind together the idea of ancient traditions and a bright future.
Benimana runs the Rwanda office of Mass Design Group, a research-focused architecture studio that frequently teams up with local governments and NGOs on socially driven projects. He is also the director of the African Design Center, an organisation that is championing the next generation of designers from the continent.
Artwork by Mass Design Group
This Senegalese fashion designer is known for her surrealist streetwear, which merges traditional African prints with contemporary cuts. Many of her sci-fi-influenced collections reference her home town of Dakar, and she counts Naomi Campbell and Beyoncé among her fanbase.
© Selly Raby Kane
This creative photographer from Nairobi, Kenya, describes all his work as being within the afrofuturist genre. A recent commission from Marvel saw him produce a series of images for the Black Panther cinema release, bringing together Maasai traditions and science fiction.
© Osborne Macharia
© W Magazine 2016
Rihanna in “Baddest Bitch of Post-Apocalypse”, photographed by Steven Klein, styled by Edward Enninful, W magazine September 2016.
Artwork by Andre Holzmeister
Artwork by Malcom Wopé
Artwork by Lwanda Rockman
Artwork by Blake Kathryn
© VODACOM DURBAN JULY
© Janelle Monae