Jul. 02, 2020
India Special: Stories from the 3D Industry
Discovers the wonders of the Indian 3D Industry in our special series!
An Indian adventure
For over two decades, India has been a growing power in the 3D sector; in terms of technical proficiency, the number of Indian studios associated with major projects, and the sheer growth in numbers of professionals and consumers, India has increasingly been making its presence felt.
We wanted to learn more. In November 2019, the Substance team set off on an adventure. An Indian adventure, to meet with a range of studios and to speak face to face with active members of the Indian 3D community, in order to gain more insight into India’s rising 3D prominence.
We met up with the heart and soul of Indian 3D art, the people, at events such as Unite and India Joy, where we were blown away by the enthusiasm and passion of so many talented artists and aspiring students. We had the privilege of peeking behind the curtain of Framestore/Anibrain, an established studio, and trailed in the offices of a (for now) lesser-known indie game studio Nodding Heads Games.
It quickly became clear that the 3D sector in India merited a special series of interviews in the magazine, to spotlight this group from whom we wanted to hear more. Two events, five cities, 25 interviews, and way too much spicy food later, we compiled these interviews in a series of articles to share what we witnessed there.
“India has a variety of 3D studios of different kinds and sizes catering to the industry. These include 3D generalists, studios who are the service providers of end to end services. Other studios are more specific in nature and cater to animations or lighting & rendering or asset building requirements outsourced to them. In addition, there are studios who have their own IPs (Intellectual Property) and do everything in-house and produce original content”.
3D artist & technical solutions manager at Autodesk India
“Outsourcing has allowed Indian game developers to get exposure to work with some of the best creative talent in the world, pick up new skills and work to international standards, which has helped in creating a solid base for the future. Top international studios such as Electronic Arts, Ubisoft, Rockstar and Zynga have already set up development centers in India, which only goes to show the quality of the game development talent present in the country. ”
Associate Art Director at Lakshya Digital
“Our dream is to create a game that represents the myths, the stories, and the culture from India. This was one of the reasons why the team got together. As gamers, we never got to experience a game like ours. We’re extremely passionate about wanting to portray the rare beauty of Indian culture and mythology, which was rarely explored within the video game industry.”
The Nodding Heads Games team
“In the past half-decade or so, we’ve seen a rise of indie studios making their own games like Asura and Raji in 3D with in-house artists, and the production quality has increased every year. People are being exposed to global trends and industry standards, and there’s a rapid rise in the quality of the upcoming talent in the Indian 3D industry due to that.”
Art Lead at Hypernova Interactive
“Creating 3D images, by contrast, is cheaper and faster than a conventional photo shoot, and has the advantage of creating future-proof assets that open up the possibility of augmented and virtual shopping experiences, as such technology gradually becomes more mainstream.”
Keshav & Kaushik Vijay
Founders of House of Blue Beans
“In the coming 5 years, I expect virtual reality will be the next big revolution in the entertainment sector. I believe we will meet and greet one another in the immersive world.”
Production Director at Sunovatech