The Impact of Real-World Design Experience
After gaining some experience in the fashion industry I decided to attend a master’s program at Polimoda fashion school in Florence, Italy. Besides courses about business, fashion, art, and more, I had the opportunity to learn about traditional craftsmanship.
I immediately fell in love with high quality fabrics and formal clothing; this passion impacts my approach to 3D design. We spent a lot of time studying the traditional construction of suits: the pattern construction, different linings and interlinings, stitches etc. Hours of hand sewing, and sore fingers were the result. It was quite an intense but beautiful process. I also gained much knowledge about the drape of fabrics and fibers on a chemical level. Later, when I started creating fabrics in 3D, this hands-on experience gave me an excellent point of reference to evaluate whether my 3D materials were behaving appropriately.
After finishing the program, I worked as a Designer for a high fashion accessory supplier with a strong focus on sustainable materials. It was a fascinating job! I realized, however, that I wanted to have a real impact on the democratization of sustainable fashion, and therefore I had to approach fast fashion.
This was my main motivation when I started with 3D – designing in 3D makes it easier to avoid consumption and save fabrics. I saw the immense potential this could have on a larger scale production.
With a heavy heart I decided to leave Italy and high fashion behind to chase my vision of digital fashion and sustainability. My next stop was Barcelona where I worked for a big fast fashion supplier. I tried to push digital tools and realized how hard it is to change the mindset in a company. How could 3D compete with physical samples? Could it ever look ‘real enough’? How can the technology be implemented in existing workflows? Can it be more efficient than a traditional design approach?
And this is where the Substance 3D apps come in. If you want to convince people to invest in 3D or buy products from computer-generated images, it needs to look as photorealistic as possible.
After years of self-learning, I finally felt confident enough to apply for a 3D Designer position and I moved to Denmark to work for the BESTSELLER group. Now, as Head of 3D at VILA, I am working with a team that is looking into the various Substance 3D apps and how to implement them into our pipeline. The potential is huge.