A collage of images showing a brand graphic and its design components. The final graphic shows a purple energy drink bottle with the words “Power your energy.” Components include the bottle graphic, a transparent background, a font, and a purple color swatch.
A collage of images showing a brand graphic and its design components. The final graphic shows a purple energy drink bottle with the words “Power your energy.” Components include the bottle graphic, a transparent background, a font, and a purple color swatch. top
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Drive business results with Firefly generative AI.

A comprehensive AI platform for content creation, Firefly is designed to be safe for commercial use, scalable across teams, and customizable to your brand.

Request more information Experience Firefly


A product shot of a yellow handbag against a backdrop of plants, flowers, and pink smoke. Beside it are three image variations in different color schemes, with a cursor selecting the final shot.

Generative AI embedded in key tools and workflows.

With the breadth of generative AI capabilities integrated into the tools creatives and marketers use every day, they can ideate and work more quickly as they create images, vectors, and more.

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APIs that make it easy to scale and automate production.

Replace manual and repetitive tasks to create hundreds of asset variations faster than ever. Automate, personalize, and localize variations at scale with Firefly Services including APIs for Firefly and Creative Cloud.

A collage of energy drink brand images in different sizes and with variations in colors and numbers of product shots, along with a user interface element that says “Resize.”
A brand image of an orange soda can against a background of greenery, oranges, and snowy mountains with the words “Cool in all seasons.” Beside it are smaller images representing a transparent background, a font, and an orange color swatch.

Custom Models and Style Kits to keep everything on brand.

Generate on-brand imagery by training a custom Firefly model with your own styles and subjects. Maintain consistency and scale content creation across teams by building, saving, and sharing styles, campaigns, text prompts, and more with Style Kits.

Responsibly designed to be safe for commercial use.

Create with confidence knowing that our Firefly generative AI models were trained on licensed content, such as Adobe Stock, and public domain content where copyright has expired. We won't train our foundational Firefly models with your Custom Model training data. Customers on qualifying plans are eligible for IP indemnification for generated imagery (terms apply).

See it in action.

https://main--cc--adobecom.hlx.page/cc-shared/fragments/modals/videos/business/enterprise/uc3#uc3 | Firefly Services | :play:
Firefly Services
https://main--cc--adobecom.hlx.page/cc-shared/fragments/modals/videos/business/enterprise/uc5#uc5 | Custom Models | :play:
Custom Models


See how Firefly Services can help accelerate your content supply chain.

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The IBM logo, with the letters I, B, and M in white horizontal stripes.

See how IBM is reimagining content creation and digital marketing with Firefly.

In addition to boosting engagement 26x with AI-generated social assets, the company has streamlined workflows to help creatives and marketers spend more time on higher value work.

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What analysts are saying.

The IDC logo, with the letters I, D, and C in black beside a circular icon with black and white stripes.

“The technology supplier remains one of the more successful early movers in terms of maximizing the opportunity around vision-oriented GenAI solutions (i.e., images, videos, and 3D). Adobe's comprehensive approach to responsible innovation seeks to identify, quantify, and mitigate AI-based risks for its end-to-end value chain, including the impacts at the company, creator, and user/customer levels.”

Adobe MAX 2023: GenAI and Adobe Firefly Take Center Stage — Matt Arcaro, IDC (November 2023)

The Futurum Group logo, with the company name in black beside a black-and-white feather graphic.

“As Adobe’s Firefly product is coming up on its one-year anniversary on March 21 without any major issues around the generation of inappropriate, biased, or misleading imagery, it illustrates the value in doing the hard work around image assessment and training can help to deliver a product that can be trusted for use in commercial situations, including marketing and e-commerce workflows. Further, by incorporating Firefly technology across its portfolio of products, Adobe is standing behind the technology as a trusted, enterprise-grade service.”

Ensuring Generative AI-Driven Image Generation Is Enterprise-Grade — Keith Kirkpatrick, Futurum (February 2024)

The Forrester logo, with the name “Forrester” in black letters.

“Adobe is the only image-generation model provider that can credibly claim that all the data used to train the model is owned or fully licensed by it to do so. The platform accelerates the iteration speed of the content creation workflow for those who can use it.”

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future — Rowan Curran, Forrester (November 2023)

Let’s talk about how you can transform content creation with Adobe.

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Questions? We have answers.

What is Adobe Firefly?
Firefly is the new family of creative generative AI models powering Adobe products. Firefly offers new ways to ideate, create, and communicate while significantly improving creative workflows. It’s the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.
What is Adobe doing to ensure that AI-generated images are created responsibly?

As part of Adobe’s effort to design Firefly to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.

This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators, and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.

Where does Firefly get its data from?

The current Firefly generative AI models were trained on licensed content, such as Adobe Stock, along with public domain content where copyright has expired.

Adobe has recently announced Custom Models, which are ways for creators to be able to train the models with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content.

Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

Is customer content automatically used to train Firefly?
No. We do not train our Firefly generative AI models on any Creative Cloud or Adobe Experience Cloud subscribers’ personal content.
Is Firefly integrated into Adobe apps?
We’re continually working on bringing Firefly into Creative Cloud, Experience Cloud, and Adobe Document Cloud. Features powered by Firefly can currently be found inside Adobe Express, Photoshop, Illustrator, Adobe Stock, and firefly.adobe.com.
How can my organization try out the Firefly web app?
Using your Adobe ID or federated ID, you can access the Firefly web app to experiment with all the different available capabilities.
Can customers use the images generated from Firefly commercially?

For features without the beta label, you can use outputs generated from Firefly in your commercial projects. For features that are in beta, you can use the outputs generated from Firefly for your commercial projects unless explicitly stated otherwise in the product.

As with the use of all Creative Cloud products and services, Firefly outputs cannot be used in an illegal manner (including to infringe or violate the rights of others) or in connection with creating, training, or otherwise improving AI/ML models. Learn more

Will Adobe indemnify enterprise customers in the unlikely event of an IP claim involving a Firefly output?
Yes, if the organization has purchased the appropriate entitlement (which will require a new contracting event), subject to the applicable terms, conditions, and exclusions. Learn more
Which enterprise plans will offer IP indemnity for select Firefly outputs?
Enterprise customers may purchase an entitlement that comes with contractual IP indemnification for select Firefly outputs through the Adobe Express and Firefly site license, or through certain Creative Cloud for enterprise plans. Contact us to learn more.
Will I have a copyright interest in the output I generate with Firefly?
This will depend on the laws of your local jurisdiction. If you’re interested in learning more about this issue, check out this Copyright Alliance blog post by Adobe’s lead copyright attorney.
Where can I find out more about Firefly?
Check out the Firefly web page.