The Adobe Design Advantage Forum showcased the importance of design and content strategy in building compelling customer experiences. The jam-packed event saw leading brands take to the stage such as David Butler (VP of Innovation at The Coca-Cola Company), Jon Hunter (Head of Design at Transport for London) and Toby Coffey (Head of Digital Development at The National Theatre).

The Design Advantage Forum was held at Vinopolis in London on 24th November. The speaker sessions are available to watch on demand below.
Please note, David Butler's video is not available to watch on demand.


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Forum Highlights

Watch all the highlights from the Adobe Design Advantage Forum in London and see how leading brands approach the importance of design and content strategies when building compelling customer experiences.


Welcome to the Design Advantage Forum

Mark Greenaway

Adobe’s Mark Greenaway kicks off proceedings at the Design Advantage Forum in London.

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Design is a Philosophy: Using Design to Create a Competitive Advantage

Ashley Still

Adobe's Ashley Still on how brands can use design to create a competitive advantage.

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Creative Cloud Demo

Rupert Knowles & Matthew Winwood

Adobe experts Rupert Knowles & Matthew Winwood demonstrate how Adobe is helping companies meet the challenges of increasing collaboration, protecting the use of assets and more.

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Keeping the customer experience at the heart of design

Jon Hunter

Transport for London's Head of Design Jon Hunter on keeping the customer experience at the heart of design.

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Everything’s changed but nothing’s changed, Adobe’s own Digital Transformation

John Travis

John Travis, Vice President of EMEA Marketing at Adobe, discusses Adobe's own Digital Transformation.

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A Catalyst for Digital Transformation

Tony Markovski

Adobe's Head of Moble EMEA Tony Markovski on the catalyst for digital transformation.

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National Theatre Backstage, engaging audiences through content

Toby Coffey

Toby Coffey, Head of Digital Development at The National Theatre, on backstage design and digital development.

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Digital Transformation in Practice, Customer Panel

Iona Walters

Adobe's Iona Walters chairs a panel discussion on digital transformation in practice with Adobe's Scott Castle, Wipro Digital's George Ioannou, IBM's Cheyney Robinson and Hogarth's Chief Technology Officer Mark Keller.

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Bringing the Design Advantage to Life

Mark Greenaway

Adobe's EMEA Sales Director Mark Greenaway wraps up the Design Advantage Forum in London with a talk on bringing the design advantage to life.

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Reimagined Creative Workflows Webinar

Don’t miss the Reimagined Creative Workflows webinar led by Iona Walters, Senior Solutions Consultant at Adobe. Discover the latest Adobe Creative Cloud platforms and processes, such as the CC Desktop tool, Adobe Stock, CC Libraries and mobile apps that will allow your teams to create amazing content faster than ever before.

Webinar Reimagined Creative Workflows
Date Tuesday 8th March 2016
Time 13:00
Duration 40min

Register for the webinar