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Adobe Marketing Cloud

  • Overview
  • Social marketing
  • Media optimization
  • Digital analytics
  • Testing and targeting
  • Web experience management
  • You can't trust marketers

    Preposterous.

    Marketing works, and we can prove it.

    Watch the video ›

    Digital marketing works

    Digital marketing works
    • Watch the video ›
    • Adobe Marketing Cloud ›
    • @AdobeMktgCloud ›
  • Social media is worthless

    That’s crazy.

    Find out what those "likes" and "followers" really mean for your business.

    See the solution ›

    Get to know Adobe® Social

    Get to know Adobe Social
    • Download the overview ›
    • Marketing myths debunked ›
    • @AdobeMktgCloud ›
  • No one gives a click about advertising

    That’s ridiculous.

    The days of unpredictable advertising results are over.

    See the solution ›

    Get to know Adobe® Media Optimizer

    Adobe Media Optimizer
    • Watch the video ›
    • Marketing myths debunked ›
    • @AdobeMktgCloud ›
  • Marketers hate big data

    That’s Nonsense.

    Turn terabytes of data into real strategic insight.

    See the solution ›

    Get to know Adobe® Analytics

    Digital marketing works
    • Watch the video ›
    • Marketing myths debunked ›
    • @AdobeMktgCloud ›
  • Targeting customers ticks them off

    Nope.

    Show customers a relevant experience and they’ll show you their loyalty.

    See the solution ›

    Get to know Adobe® Target

    Get to know Adobe Social
    • Download the overview ›
    • Marketing myths debunked ›
    • @AdobeMktgCloud ›
  • Managing your website is hell

    Rubbish.

    Creating a digital presence is easier than ever.

    See the solution ›

    Get to know Adobe® Experience Manager

    Get to know Adobe Social
    • Download the overview ›
    • Marketing myths debunked ›
    • @AdobeMktgCloud ›

What is the Adobe® Marketing Cloud?

Now there’s a single service that includes everything digital marketers need to get ahead. Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Look behind the scenes at Adobe's own campaign
How does Adobe use
Adobe Marketing Cloud?
See for yourself ›

Adobe helps marketers get ahead.

  • Chief marketing officer
  • Digital analyst
  • Digital marketer
  • Web content marketer
  • Search and media professionals
  • Social marketer
    • The ultimate solution
      for marketers.

      Marketing decisions used to be all instinct and intuition. Now there’s Adobe Marketing Cloud, which gives marketers an integrated set of solutions that turn data into insight.

    • Resources for CMOs

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Sony Electronics Inc.

        "Adobe Marketing Cloud helps us immediately view what customers are saying about our brands and our products so we can alter our strategies quickly to maximize the impact of our marketing investments."

        -Michiko Araki,
        Vice President of Brand Activation
        Sony Electronics Inc.

        Read the success story ›
        • A "fan" is not a business metric.

          See how NBC measures social media.

          Download now ›
        • Adobe 2012 mobile consumer survey results.

          Learn what mobile users want.

          Download now ›
        • Analytics for the CMO.

          Use data to drive ROI.

          Download now ›
        • A marketing analytics framework for CMOs.

          Use data to support your CMO.

          Download now ›
    • Big data marketers can use.

      So much data, so little time. With Adobe Analytics, you can become the one with the answers and insights. You’ll know who your customers are, where they are, and what they’re into.

      Learn more about Adobe Analytics ›
    • Resources for analysts

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • The Economist

        "Adobe Marketing Cloud, paired with the expertise offered by Adobe Consulting, has helped magnify the successes we can achieve. It’s so important to have a great web analytics partner like Adobe."

        -Rhoda Ingberman,
        Director of Customer Insights
        The Economist

        Read the success story ›
        • Ten things your analytics should be telling you.

          Use data to take action.

          Download now ›
        • The new face of digital analytics.

          All visitors are not the same.

          Download now ›
        • Analytics for the CMO.

          Use data to drive ROI.

          Download now ›
        • Forrester forecasts the future of marketing.

          Adapt to the new digital decade.

          Download now ›
    • Let’s get personal.

      Right content. Right place. Right time. That’s what digital consumers have come to expect, and Adobe Target makes sure you can deliver.

      Learn more about Adobe Target ›
    • Resources for marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Sony Electronics Inc.

        "With Adobe Marketing Cloud, we can quickly understand in a visual way why people are coming to our site, what they are looking for, and how to cater to them one-to-one"

        -Aleks Reljic,
        Vice President of e-Commerce
        Sony Electronics Inc.

        Read the success story ›
        • Four steps to personalise your site.

          Tips to increase relevance.

          Download now ›
        • Use analytics to get personal.

          Increase customer retention.

          Download now ›
        • Mastering personalization.

          How to increase site relevance.

          Download now ›
        • Forrester forecasts the future of marketing.

          Adapt to the new digital decade.

          Download now ›
    • Engage your audience.

      Desktops, laptops, tablets, smartphones — with so many screens, you need a solution that efficiently delivers digital experiences that reach customers wherever they are. Adobe Experience Manager lets you deliver content that keeps pace with your business.

      Learn more about
      Adobe Experience Manager ›
    • Resources for marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Investec

        "Adobe Experience Manager has been instrumental in enabling us to launch local country sites that provide both locally authored content ... and generic content ... across our international footprint."

        -Fahim Salim,
        Global Online Marketing
        Investec

        Read the success story ›
        • The seven deadly sins of web content management.

          Avoid costly and common mistakes.

          Download now ›
        • Quickly provide dynamic customer experiences across channels and devices.

          Download now ›
        • Adobe named as a leader in WCM.

          Forrester discusses Adobe's cross-device strategy.

          Download now ›
        • Rethink your mobile strategy.

          Forrester: Think multichannel content management.

          Download now ›
    • Less risk. Higher returns.

      Now you can automatically optimize your bids within search, display and paid social media. Just set your campaign goals, and Adobe Media Optimizer crunches the numbers and places the bids for you.

      Learn more about
      Adobe Media Optimizer ›
    • Resources for media pros

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • First Choice

        "Adobe has transformed our online business and showed us how to leverage our paid search campaign structure to maximize returns."

        -Chris Fensome,
        Online Marketing Executive
        TUI Travel UK

        Read the success story ›
        • Maximizing Facebook Ads.

          Measure advertising ROI.

          Download now ›
        • Cross-channel attribution.

          Improve advertising ROI.

          Download now ›
        • eMarketer talks Facebook advertising.

          How to measure social ads.

          Download now ›
        • Digital advertising modeling and optimization.

          Download now ›
    • See how social media
      impacts revenue.

      Adobe Social can help you crack the code of social, giving you the tools, data, and insights you need to manage, measure, and amplify your social media plan.

      Learn about Adobe Social ›
    • Resources for social marketers

      • Customer success stories
      • Best practice webinars
      • Best practice guides
      • Acer

        "With Adobe solutions, we are confident that we have the best digital marketing solutions to drive successful social media marketing campaigns."

        -Hugues Gontier,
        Senior Director of Marketing
        Acer

        Read the success story ›
        • Facebook pages for brands.

          Better reach your fans.

          Download now ›
        • Managing and measuring the value of social media

          Download now ›
        • eMarketer talks Facebook advertising.

          Seven keys to Facebook success.

          Download now ›
        • Designing Facebook pages.

          Timeline for brands.

          Download now ›

Industry leaders choose Adobe.

  • Retail

    Retail

    Give your customers interactive, on-demand shopping experiences and increase engagement and loyalty.

    See why 9 of the top 10 UK retailers use Adobe ›
  • Financial services

    Financial services

    Stand out from the competition by offering exceptional customer interactions.

    See why 5 of the top 7 UK banks use Adobe ›
  • Media and entertainment

    Media and entertainment

    Engage, analyze and grow your audience by reaching customers wherever they are.

    See why 8 of the top 10 UK media companies use Adobe ›
  • High-tech

    Technology

    Deliver more qualified leads in a predictable way. In fact most high-tech companies use Adobe.

    See how TE Connectivity is leading the way ›

See the commercials.

  • Less monkey business. Spend wisely.

    Less monkey business. Spend wisely.

  • Buzzwords are painful.

    Buzzwords are painful.

  • There’s a better way to analyze data.

    There’s a better way to analyze data.

  • Slap sense into marketers.

    Slap sense into marketers.

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