Adobe AI in the news.

Coming soon to Premiere Pro: New generative AI features.

April 2024

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Adobe transforms PDF experiences with General Availability of Acrobat AI Assistant.

April 2024

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Firefly at one: Enhancing experimentation, ideation and exploration for creators of all levels.

March 2024

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We’re putting AI superpowers in everyone’s hands.

Spark countless creative ideas in seconds.

From stunning new images to on-brand templates, you can generate extensive high-quality options for any visual project. Try amazing features like Generative Fill in Adobe Firefly to instantly add or remove elements from your images with just a few words.

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image showing 42.81% lift and 1,203 unique outbound clicks/profiles

Deliver personalised experiences at scale.

Turn everyday customers into your biggest fans. With advanced AI features in Adobe Experience Cloud, you can transform your data into actionable insights, generate and personalise content and automate workflows to create unforgettable digital experiences.

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Ask your PDF a question. Get an instant response.

With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.

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AI Assistant in Acrobat

How Adobe does AI.

AI has been woven into all we do for over a decade. As we define the new era of AI, we champion standards that enhance productivity, support responsible development and enable anyone to use our tools as part of their daily workflow.

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Designed to unlock your potential.

AI at Adobe is designed to enhance the creativity, intelligence and ingenuity of our users, empowering people to work faster, focus on what’s important and accomplish more.

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Integrated seamlessly into your workflows.

At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity and deliver the power and precision customers expect from Adobe.