This is the new AI. Only from Adobe.
The future of AI is right here, right now, right in the Adobe apps people use every day. We're transforming work and creativity with new AI superpowers that push what’s possible forward, faster.
Our approach to generative AI with Adobe Firefly.
Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.
We’re putting AI superpowers in everyone’s hands.
Spark countless creative ideas in seconds.
From stunning new images to on-brand templates, you can generate countless high-quality options for any visual project. Try amazing features like Generative Fill powered by Adobe Firefly to instantly add or remove elements from your images with just a few words.
Deliver personalised experiences at scale.
Turn everyday customers into your biggest fans. With advanced AI features in Adobe Experience Cloud, you can transform your data into actionable insights, generate and personalise content and automate workflows to create unforgettable digital experiences.
Ask your PDF a question. Get an instant response.
With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.
Discover all the AI features at Adobe.
Designed to unlock your potential.
AI at Adobe is designed to enhance the creativity, intelligence and ingenuity of our users, empowering people to work faster, focus on what’s important and accomplish more.
Developed responsibly and transparently.
We develop AI that minimises exposure to harmful and offensive content, embraces diversity and respects the creative community. Plus, through the Content Authenticity Initiative, we’re driving global industry standards for transparency.
Integrated seamlessly into your workflows.
At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity and deliver the power and precision customers expect from Adobe.