Your Business Holiday Calendar: Never miss an important date!



If you’re running a business and want to make the most out of your marketing strategy throughout the year, then you need to whip out your annual calendar and get planning. Marking important holidays, religious observances, and cultural events will help you build a great marketing strategy that doesn’t result in you accidentally launching your latest product on Remembrance Day.

There are plenty of tools to assist with proper planning, and Adobe Express offers great planning templates for annual and monthly calendars, checklists and planners. This article looks at the importance of having a holiday and events calendar for your business, and how Adobe Express can help you nail your holiday calendar marketing strategy.

Why building a holiday calendar is key for entrepreneurs and marketers

Any entrepreneur and marketers will agree that time management is essential for effective business operations, including marketing. Good time management means no time is lost or wasted. To achieve this, planning is everything.

To ensure your business and marketing efforts have the most impact year around, having a business calendar filled with key holiday dates is crucial. A clear understanding of the holiday calendar will make marketing goals much easier to achieve. Your calendar should contain state and religious holidays that are celebrated or observed to take advantage of the holiday-related conversation and activity happening around these dates.

Take a look at these Monthly Calendar templates.

How to make a holiday calendar that works for your business

To start with, keep it simple with creating an annual calendar that pins down the most important dates that your business can leverage. UK e-commerce businesses might want to pin down big sale days and seasons and have a dedicated bank holiday calendar just for those dates. It’s important to identify the most important events happening throughout the year that really matter to your target market. That way you’ll know which national and religious holidays to build campaigns around to drive sales and grow brand awareness.

Find an Annual Calendar template.

Key dates to add to your UK holiday calendar

It’s important to have a good grasp on key dates that are celebrated or observed in the UK. A UK holiday calendar should include religious events like Easter, Christmas, Eid al-Fitr, Eid al-Adha, Hanukkah, and Diwali. The UK also observes state-related events and holidays such as Bonfire Night, the King’s Birthday, and Valentines’ Day.

If you have a significant customer base in the USA, you may also think about having a US holiday calendar with important dates like Thanksgiving and Martin Luther King Day. Once you’ve identified the most important holidays to celebrate with your customers and followers, you can use Adobe Express templates to design Facebook posts and Instagram stories to create content. You can also take your celebration to the next level by crafting your own personalised bunting for any occasion. Check out this step-by-step guide on how to make bunting and add a unique, creative touch to your festivities.

Here are some key dates for your UK business and marketing calendar!


International Day of Education - 24th January

Celebrate the day dedicated to education and raise awareness about its critical role in fostering global development and an inclusive future for all.

Burns Night - 25th January

Celebrate Scottish poet Robert Burns with traditional Scottish festivities like a Burns Supper, poetry recitations, and lively entertainment. Find Burns Night-themed templates for all types of content.


Charles Dickens Day - 7th February

Celebrating the great British author Charles Dickens on his birthday. Find Charles Dickens themed templates for all types of content.

World Innovation Day - 16th February

Recognise and celebrate the significance of innovation in driving progress and solving challenges.


Internationals Women’s Day - 8th March

International Women's Day is a global celebration honouring the achievements of women and advocating for gender equality. Create posters for free for the celebration now.

St. Patrick’s Day - 17th March

St. Patrick's Day is a celebration of Irish culture and heritage, honoured by wearing green, attending parades, enjoying Irish food and drinks, and participating in cultural events.


World Autism Awareness Day - 2nd April

As awareness of Autism continues to grow, this day promotes a neuro-inclusive world through activities and events. Show your support and join the conversation with posters, banners and flyers.

National Shakespeare Day - 23rd April

This day honours the Bard's legacy by reading his works, attending performances, and celebrating the enduring impact of his plays.


Star Wars Day - 4th May

This is a fan-celebration of the iconic franchise, marked by watching movies, dressing up as characters, and engaging in Star Wars-themed activities to honour the galaxy far, far away.

World Bee Day - 20th May

This day is about educating people on the importance of bees and their work as pollinators in the natural world. Join in on the buzz with bee-themed content templates from Adobe Express.


World Environment Day - 5th June

This is a global initiative to promote environmental awareness and action, celebrated by raising awareness about sustainable practices for a healthier planet.

International Social Media Day - 30th June

International Social Media Day celebrates the impact of social media. Create eye-catching social media posts with Adobe Express.


World UFO Day - 2nd July

World UFO Day is a day for UFO enthusiasts to celebrate and share their passion. Create your own content with these UFO-themed templates.

World Chocolate Day - 7th July

Many people all over Europe enjoy quality chocolate, and this day celebrates the arrival of this delicious treat into European waters. Create your own content with these chocolate-themed templates.


World Book Lovers Day – 9th August

World Book Lovers Day is a global celebration of the written word. Celebrate by creating your very own book cover.

World Photography Day – 19th August

This day celebrates the art and science of photography, acknowledging its impact on culture and storytelling.


World Tourism Day - 27th September

This day celebrates the positive impact of tourism on cultural exchange and economic growth worldwide.

World Maritime Day - 30th September

A day to appreciate how the maritime industry has impacted the world and connected us globally. Discover static and animated sea-themed content templates to use on World Maritime Day.


World Food Day - 16th October

World Food Day honours the significance of food and commemorates the founding of the Food and Agriculture Organisation. Create your own mouth-watering content with these food-themed templates.

Halloween - 31st October

Halloween is celebrated for its roots in Celtic traditions, signifying the end of harvest and the start of winter, while modern festivities embrace costumes and trick-or-treating.


Bonfire Night (UK) - 5th November

Bonfire Night commemorates the thwarting of the Gunpowder Plot in 1605 with bonfires, fireworks, and effigies.

World Kindness Day - 13th November

This day acknowledges the importance of kindness, and how much kindness impacts us as humans, as well as supporting our communities and environment. Create your own unique message with heart-themed templates and kindness-themed templates.


Cyber Monday – First Monday in December

This day is a prime online shopping day with exclusive deals and discounts.

World Mountain Day – 11th December

Celebrates the importance of mountains and their ecosystems, raising awareness about their role in providing essential resources to ensure a sustainable future.

Discover Celebrate Poster templates perfect for every event.

Useful things to know.

How can businesses benefit from mass marketing holidays?

By leveraging mass marketing and running festive campaigns around holidays, businesses can tap into new markets, enhance brand visibility and expand their reach. They can also take the opportunity to offer discounts and gifts to increase revenue and clear out excess inventory.

What dates should I add to my business calendar?

Make sure you add business dates such as important business milestones like launch date, first sale, partnerships and so on, and distinguish these from dates that are important to your audience and target market.

Why is a calendar important in marketing?

Having a calendar ensures your business never misses any marketing opportunities, as well as ensuring your entire team is on the same page with the businesses marketing goals.

Is Adobe Express free to use?

Yes, Adobe Express offers a free account for individuals that is quick and easy to set up. Once created, use your free account to create a range of valuable business content, from calendars to flyers, and social media posts to advertisement banners.

Can I create a business calendar on Adobe Express?

Yes, either choose from hundreds of templates or create your own business calendar from scratch.