Build audience profiles that you can use anywhere.

Adobe Audience Manager

What is Adobe Audience Manager?

It’s a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Understand your audiences.
Get a complete view of your audience by combining all of your data sources in one place.

Create new segments.

Continually discover and organise new, valuable segments for smarter targeting and personalisation.

Advertise effectively.

Make your ad campaigns more productive by targeting specific segments on any platform.

See what Audience Manager can do.

Use rules based on attributes like behavior and demographics to build niche audience segments.
Conveniently target specific profiles on any content delivery platform.
Use different reports to uncover insights about your audiences and to find new segments.
Connect your customer's journey with your brand across all touchpoints, screens, and devices.
Collect customer data from every channel, and use it to improve and personalize their experience.


Audience Manager for advertisers.

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all of your data sources into high-value audience segments for ad targeting.



Audience Manager for publishers.

Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.



Why is a Data Management Platform crucial for your digital business?

Read this report for detailed insights into how a Data Management Platform (DMP) fits within a company’s portfolio of marketing technology assets.

We keep up on the latest so that you can, too.

Follow our blog to learn the latest thinking, strategies and challenges when it comes to audience management. We’re finding the answers to the questions you’re asking.

See how our customers use Audience Manager.

See how the media giant provides a better experience to its customers by understanding their customers’ experience.

Understand how the worldwide publisher gets the right content to the right audience, no matter where they are.

See how this leading PC manufacturer increased click-throughs by 495% by optimising their PC Finder tool.

When new becomes standard, we make it new again.

Adobe has been named a leader in the Forrester Wave™: Data Management Platforms, Q4 2015. Read the report to find out why we were named a leader and how Adobe Audience Manager can help your business.

Learn how to solve business problems.

Read our use-cases for best practices in Audience Manager.