This is no longer true. 3D fashion design technology is transforming the way creatives in the apparel, fashion and luxury (AF&L) industry approach product development, pattern making, fittings and more. 3D clothing design software streamlines the design development process, reducing time and cost as well as environmental impact. 3D and AR experiences allow fashion brands to connect with audiences around the globe, driving stronger brand affinity.
Today, 3D technology can present ultrarealistic images of cloth drape and look and is steadily transforming the AF&L industry. Companies such as Adidas, Hugo Boss, Louis Vuitton and many others are adopting 3D solutions as part of their design workflow.
Of course, ecommerce remains a growing area of interest for apparel creators. The use of 3D tools opens up the possibility of incorporating augmented reality and immersive experiences into ecommerce, helping to increase brand perception and improve customer relationships. For some years, clothing designers have asked the question, “Can virtual clothing be sufficiently appealing to allow potential customers to make a decision to purchase?” The answer to this question is now a resounding yes.