Make lots of fast iterations and don’t worry about perfection. “Start with a silhouette,” advises Bokhua. “You need a strong silhouette, then whatever goes inside the logo is secondary. Just like architecture, any iconic structure needs to be recognisable by its silhouette.”
Once you’ve sketched out a few concepts, pick a couple to dig into deeper. “I do most of my work in black and white,” says Bokhua. “Every first client presentation is shown in black and white. Colour is a later addition.” Remove colour from the equation until later in the process to keep you and your clients from being prematurely distracted by colour, so you can focus on the design.
If you don’t want to start from scratch, get a head start with logo templates or use a free logo maker, great for designing on the fly or kick-starting your imagination.
Now that you hold the keys to a great flat logo, you’re ready to get to work. Even if you’re not sure that’s where you want to end up, “if you’re good at making flat logos, other logos will become easier to design as well,” says Bokhua. Have fun, experiment and discover where the process takes you.