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Generative AI benefits at a glance.

  • Generative AI can make it easier to create.
  • Generative AI can help anyone try new ideas and work faster.
  • For best results, use ethical generative AI models and use them responsibly.

Generative AI 101.

How generative AI can boost your creative work.

Dog driving a pink convertible through the clouds

Prompt: Dog driving a pink convertible through the clouds

Break through blockers and creative ruts.

Dog driving a pink convertible through the clouds wearing sunglasses

Work faster.

Fluffy dog surfing

Prompt: Fluffy dog surfing

Customise, riff and iterate.

Things to consider when making generative AI artwork.

pop, lime colored soda with bubbles

Prompt: pop, lime coloured soda with bubbles

Get started with Adobe Firefly generative AI.

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What are the benefits of generative AI for graphic designers?
Generative AI can help graphic designers do more, faster. Generating new artwork from simple text prompts can help designers visualise rough concepts or ideas. With generative AI, designers can add new objects or backgrounds to an image, expand the canvas and quickly explore different colour palettes.
What are the benefits of generative AI for developers?
Generative AI can help developers create new characters, environments and text effects. It can also write new code, saving developers the time and effort of doing it manually. Developers also use generative AI to quickly test and debug code or identify potential security risks.
What are the benefits of generative AI for marketers?
AI art generators can help marketers make creative assets for ad imagery and presentations. Text-generating AI can help marketing copywriters develop ad copy or product descriptions and other generative AI models can help them to analyse data so they can target different audiences more quickly and effectively.

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