According to a 2020 Forrester study, 81% of creative professionals believe customers demand tailored content now more than ever. As a result, teams have faced two choices: Spread your existing team too thin or lobby for more resources. With virtual photography, they now have a third option — replace taxing physical processes with a nimble, 100% digital workflow.
By making virtual photography part of your design workflow, you not only get to skip all the demands and timelines of physical photoshoots. You also gain the ability to iterate your designs on the spot and at lightning speed. Simply swap 3D models, backgrounds, and lighting in and out of your “shoot” to transform any composition and create a large selection of campaign assets in no time.
Meanwhile, the ability to quickly import and apply any 2D design elements to your 3D models means regionalization can also happen faster than shooting multiple prototypes or managing multiple Adobe Illustrator files with region-specific variants.
After Julian and his team completed the visual assets for the candles themselves, the client put them to work on the packaging. All told, they needed to generate marketing assets for 6 regions — for all 12 candles. Rather than photographing 72 different boxes, as a traditional photoshoot would have required, they again turned to a virtual photography workflow. This meant they only had to place the box once and apply a different label to it after each render. In the end, they had nearly 100 images customized for each region, created in a fraction of the time it would have taken to manufacture, shoot, and retouch physical prototypes.
Forget sifting through hundreds of shots to select the ones you want to edit. With virtual photography, you can create the precise image you want and render it on the spot. With a workflow so fast and flexible, gathering stakeholder feedback no longer comes with worries about a possible reshoot. You can even share assets with customers and make adjustments based on their feedback before going live with a campaign — thereby taking the guesswork out of what will and won’t connect with buyers.