Celebrating Changemakers.

At Adobe, we believe that creativity is more than just good business — it can help transform lives, lift up communities, and make our planet healthier. Discover Adobe customers who are using our products to address important social and environmental issues.

Image by Michael Davie / Ripple Effect Images, 2010
Creative Reaction Lab

Antionette Carroll started a movement for design equity and empowers next gen designers.


“Design is the original disruptor and has the power to change the world. Those of us in the creative community need to understand the power we have and hold ourselves accountable.”


Antionette Carroll, founder, president and CEO


HESTA delivers personalized experiences that help members working in service industries plan more secure retirements.

“We’re excited to help people who spend their lives dedicated to others achieve their best possible retirement. By giving them more meaningful information and experiences, our members can prepare for a sound financial future.”

Georgie Obst, General Manager of Customer Loyalty

ben and jerrys

Ben and Jerry’s uses creativity to champion its social mission, engage customers and connect them to important causes.

"We use more illustrative styles.  It draws people in and they become more educated on a particular subject around our social mission."

Gail Cummings, Global Digital Design Lead

izzy wheels

Izzy Wheels uses design to make the world a more inclusive place.

“For people with disabilities, brands are either disability-focused or fashion-focused. We’ve been able to tick both boxes. Disability and fashion can be intertwined, and to be able to show that to wheelchair users who never thought that possible is the most powerful and rewarding thing ever.”

Izzy Keane, Co-Founder & Brand Ambassador

More stories about Changemakers.


Design-led thinking with Adobe Creative Cloud empowers kids with personalized bionic arms.

“Our role is not only to develop and provide accessible technology, but also utilize the power of visuals to amplify our bionic kids’ and families’ voices and stories to build awareness throughout the rest of the community. This is what allows Limbitless to not only garner genuine buy-in and support of our mission, but also empower our bionic kids.”

Mrudula Peddinti, Branding Director

Employee Community Fund (ECF)

Teaching students digital literacy makes them resourceful and innovative visual communicators.

“It’s an awesome experience to see students use visual storytelling to convey their message. They can use Adobe Creative Cloud apps to embed video and images into their presentations, which makes them much more powerful.”

Keith Penn, University Program Specialist and Instructor for the First-Year Experience course at Winston-Salem State University


The American Red Cross partners with Adobe to help make it easier for people to donate life-saving blood during COVID-19 and beyond.

Employee Community Fund (ECF)

Ripple Effect Images uses photography and filmmaking to improve lives of women and children around the world.

“Women and girls in developing countries are the best investment we can make in our shared future. When you empower women, they help each other and ignite a flame of hope in their families, their communities, and the world.”

Annie Griffiths, Founder, Executive Producer, and Photographer, Ripple Effect Images

Employee Community Fund (ECF)

1mg uses a new content strategy and Adobe Campaign to deliver accurate, verified information during COVID-19 crisis.

“We feel a sense of responsibility to make sure our customers, family members, friends, or anyone who’s been a part of our life get only authentic and verified information.”

Prateek Verma, Leader of Product, Design and Marketing

Employee Community Fund (ECF)

The State of Hawaii saved $5 million in 2.5 years by reducing printing and labor costs associated with signing paper documents.

“State employees want to work with the latest tools so that they deliver more to the taxpayer for less cost. Our eSign Services initiative helped kick off a digital transformation throughout the state government that encourages us to be more agile and responsive so that we can deliver better and more valuable services for our citizens.”

David Ige, Governor


Sylvia Longmire uses Adobe Sign to keep business moving wherever she is, so she can help wheelchair users accessibly travel.

“When you travel in a wheelchair, you never know what you’re going to get. My goal is to share my experiences so that wheelchair users can feel safe, make informed decisions, and take trips with confidence to fully enjoy their journeys.  Adobe Sign makes it easy to send documents to my clients no matter where I am.”

Sylvia Longmire

Employee Community Fund (ECF)

USA Today captures the attention of millions with “Just the FAQs” explainer videos created with Creative Cloud.

"Our workflow is the same now as it was pre-COVID. I feel like we’ve been preparing for this moment for two years, since we implemented Adobe Creative Cloud for enterprise and made our workflow completely digital."

Robert Lindeman, Senior Video Editor

Employee Community Fund (ECF)

Change Healthcare decreased the average time to complete benefits applications by reducing redundant administrative tasks.

“Adobe Experience Manager Forms streamlines the back-end process so that our representatives can screen more patients, improve quality of patient engagement, and ultimately increase our revenue.”

Alex Choy, CIO

Want to learn about other organizations that are using tech for goods?

Calling all Changemakers.

Is your organization using our products to do good things for people or the planet? We’d love to hear your story and maybe even share it with the Adobe community.