Empower marketing teams in your business with Adobe Express and Adobe Firefly.
Give your teams generative AI superpowers.
Aware of the team’s background and creative potential, the brand’s CMO can equip them with Adobe Express, an all-in-one, collaborative tool with a massive library of customizable templates. The team can also leverage Adobe Firefly, a new family of creative generative AI models in Adobe Express. Zayna and her team can now bring to life ideas they once quietly tucked away in notebooks — and do so at the speed they need to keep pace in a digital-first, experience-driven world.
Across industries, companies are quickly learning that they need to transform content velocity by empowering creative and non-creative teams with tools to ideate and deliver assets faster, all while staying on brand. Business functions from marketing and HR to sales require the freedom to create their own runway-ready content. Only then can brands meet sky-high demand for engaging, personalized experiences for customers and internal stakeholders alike.
Accelerate CX to accelerate business growth.
According to a 2023 McKinsey study, major corporations that invested in customer experience-led growth strategies reaped major financial rewards, including increases in cross-sell rates of 15–25% and share of wallet of 5–10%.
Replicating this kind of success demands that brands provide the right experience at the right time on the right platform — every time. That means rethinking old workflows. Gone are the days when organizations could afford to rely entirely on traditional marketing campaigns designed to speak to mass audiences. Delivering relevant, tailored customer experiences is the new business imperative. With that comes the opportunity to empower individuals and teams across an organization to create compelling content at scale.
Unleash creativity across your business.
As artistic director and author Hugh MacLeod famously said, “Everyone is born creative; everyone is given a box of crayons in kindergarten.” Firefly supercharges this inherent creative impulse by enabling users to create their visions and explore new ideas with a quick prompt.
Say a resort marketing campaign needs a photorealistic image of a family enjoying a day at the beach. Anyone on the marketing team could create one in seconds by typing a description of the desired image into Firefly. A field marketing manager could create regionally specific imagery without reshooting or redesigning. A social marketing manager could easily create social media assets using on-brand templates and then schedule the posts without burdening creative teams.
Users can then quickly edit images, recolor graphics, create variations of designs, or generate imagery from scratch. Still want to tweak a few things? Simply bring creations into Adobe Photoshop and Adobe Illustrator for fine-tuning.
Characterized by professional and endlessly customizable templates, high-quality stock imagery, and easy-to-add animation and music, Adobe Express leaves the learning curve on the cutting room floor — allowing teams and individuals to quickly create the experiences necessary for business growth.
Adobe Express and Firefly allow the entire organization to accelerate branded content in market and enjoy the feeling of tapping into their creativity.
Create with confidence.
The ability to generate high-quality, personalized experiences bound only by the imagination is promising, but with a technology as powerful as generative AI, it requires a thoughtful and comprehensive approach.
Built with our AI ethics principles, our generative AI is designed to be commercially safe and trained on licensed Adobe Stock and public domain images where copyright has expired, so your enterprise can generate content for public and commercial use with greater peace of mind. When it comes to its use of AI generally, Adobe has outlined the three core principles of responsibility, accountability, and transparency. Adobe has also created standardized processes from design to development deployment, including training, testing, and a review process overseen by a diverse AI Ethics Review Board.
“AI is transforming the way we create, work, and communicate,” according to Dana Rao, Executive Vice President, General Counsel, and Chief Trust Officer at Adobe. “By taking a thoughtful and comprehensive approach to AI ethics, Adobe is committed to ensuring this technology is developed responsibly and respects our customers and our communities.”
Ideate and create at scale.
Today, Zayna and her team wouldn’t only be able to create more content — they would be doing so in less time and having fun along the way. Workflows that once took weeks would be reduced to days and even hours. Meanwhile, her writers might discover that thinking about editorial and design together has made the process more rewarding. This, in turn, can create better customer experiences overall and higher engagement across all platforms.
Now is the time for businesses from all industries to ramp up production and accelerate customer experiences. They can now do both and rein in costs by equipping their teams with Adobe Firefly and Adobe Express. Doing so will empower their employees from across creative and marketing teams to deliver high-quality customer experiences that contribute directly to business growth, all while thrilling at the opportunity to engage more creatively in their work than ever before.
Adobe Express for Business
Discover how you can spark creative productivity and accelerate campaign velocity, at scale and on brand.