Pick a type of content for your video marketing strategy.
1. Brand stories
Share your company’s background and ethos to form an emotional connection with potential customers using a brand story video. Ugmonk highlighted their craftsman origins and gave a peek at the making process with their stunning brand story.
2. Live videos
Virtual events and webinars are an increasingly popular option for social media platforms. On Facebook and Instagram, you can go live with one touch (with no video editing needed), which makes it great for informal communication. The downside to live streaming is the decreased quality and somewhat unpredictable environment. If this is a formal event, invest in high-quality audio gear and, if possible, have multiple cameras rolling from different angles so you don’t miss anything.
3. Expert interviews
Give your audience the unique chance to engage with high-profile figures they wouldn’t normally have access to with interview videos. Experts bring credibility to your brand and provide value to consumers who might not be at a purchasing point in their journey, allowing you to organically further your brand reach. This interview with artist Gerald Moore provides a look at what you can do with this kind of video.
4. How-to and explainer videos
These videos should be brief, informative, and simple, as their purpose is to reassure the customer that they can successfully and easily use your product or service. This infographic delivers steps to help you learn more about crafting the perfect explainer video.
5. Customer testimonials
This testimonial video is a great example of keeping your project simple and effective. You can animate your data visualizations or overlay them directly onto your footage with editing programs such as Adobe Premiere Pro.
Marketing videos don’t have to be boring, and animated videos are some of the best examples of this. You can tell a compelling story unconventionally by animating it. Samsung’s product video for their QLED TV is a great example of how visually striking animation can be in video advertising. Explore many animation apps to see if this route best fits your project. Also, if you prefer to let the numbers do the talking, animated infographics are a great way to relay important numbers while keeping the audience engaged.
Optimizing your videos for maximum ROI.
Optimize your video for search engines, export, and you’re ready to share to your desired platform. Don’t be hesitant to jump into video content marketing just because you lack professional gear or training. A good video strategy is worth just as much or more than expensive cameras and production value. With many apps to help you, Adobe Creative Cloud is a great option for teams looking to make marketing videos. Tell your story, keep it simple, and watch your metrics grow.