Best practices for school letterhead design.
The power of well-designed professional stationery is often taken for granted. When people receive important documents, either print or digital, they expect that any logos or information on them will be crisp, clear, and sized and spaced correctly. When this isn’t the case, the credibility of the institution or the document is immediately brought into question.
A good letterhead is simple and clean. The colors, fonts, and graphics should represent the school’s branding and match other marketing materials, like its website and business cards. While you can have fun with school letterheads, make sure your design won’t distract from the important information you and your peers will be communicating to parents and students. Limit yourself to two fonts, in legible sizes, and keep the most important information more prominent than secondary details.
Components of school letterhead.
Letterhead should contain the following elements:
- School name and potentially a motto or slogan
- School logo or insignia, colors, and fonts
- Contact info: mailing address, URL, email address, and phone number
Uses for a school letterhead.
Communication on school letterhead can come in handy more often than you may think, both internally among staff and faculty and externally with students, parents, and members of the surrounding community. Here are some common, and less than common, uses:
- Welcome letters to students
- Communication with parents
- Interdepartmental memos and faculty communications
- Meeting notes and project details for faculty and staff
- Letters to the community about donations and events
- Assignment and project details for students