Flat is the new fabulous.
Benefits of flat logo design.
Not only is flat design incredibly practical, it’s also one of the most popular graphic design trends of late. Simplified, two-dimensional designs go hand in hand with minimalism, another popular design philosophy. Many companies that want to refresh their brand identity choose a minimalist, flat logo redesign to help them get a modern feel.
Contrast and color
Flat logo designs skip over intricate details and depth and instead emphasize contrast. Without tools like gradients or texture, you can easily render contrasts with color so your shapes don’t bleed together.
Keep your color palette to one or two bold hues for a clean look. Remember that any logo will also have to look good in grayscale, so think first about how you can communicate your form through contrasts in black and white, then think about colors.
How to make a flat logo design.
Make lots of fast iterations and don’t worry about perfection. “Start with a silhouette,” advises Bokhua. “You need a strong silhouette, then whatever goes inside the logo is secondary. Just like architecture, any iconic structure needs to be recognizable by its silhouette.”
Once you’ve sketched out a few concepts, pick a couple to dig into deeper. “I do most of my work in black and white,” says Bokhua. “Every first client presentation is shown in black and white. Color is a later addition.” Remove color from the equation until later in the process to keep you and your clients from being prematurely distracted by color, so you can focus on the design.
Now that you hold the keys to a great flat logo, you’re ready to get to work. Even if you’re not sure that’s where you want to end up, “if you’re good at making flat logos, other logos will become easier to design as well,” says Bokhua. Have fun, experiment, and discover where the process takes you.
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