How to create a brand channel on YouTube.
Get tips for building your brand on YouTube with a brand channel.
If you’re beginning to build your business, consider creating a brand channel on YouTube. A brand channel differs slightly from a personal channel. It’s a business account, but one that’s activated and managed through a personal account. This type of channel gives brands their unique look and feel, voice, and audience. Learn how to create your brand channel on YouTube and start growing your following today.
Brand channel best practices.
When you’re creating a brand channel on YouTube, the same general rules used to create a personal channel still apply. You’ll want to make content that is useful, relevant, shareable, and consistent. Ask yourself these questions as you start to brainstorm your channel’s content.
- What’s the brand? Literally — what is it? And figuratively — what’s its tone, voice, attitude, look, and feel? This is where brand strategy and your unique value proposition comes in. Make sure your content introduces the brand, explains what it is and does, highlights its value add, and has a consistent, compelling design.
- What’s your brand story? Remember, YouTube isn’t a space for ads — it’s a space for stories. If you want your content to resonate, you need to engage your audience in good storytelling that aligns with your brand. For example, if you’re promoting a shoe brand, you can use YouTube videos to highlight the personal stories of people who use the shoes — athletes, teachers, whoever the target is.
- Who’s your audience? Make sure you’re speaking the same language as your audience for the content to be relevant and effective. Research who you’re talking to — and what motivates them — to create content that helps them feel seen.