The biggest TV channel the world has ever known.
Standing out from the crowd.
“I truly believe that every successful YouTube channel has a spark of something that is very personal to whoever is creating it,” says YouTuber Daniel Hashimoto. YouTube has no shortage of creators imitating other creators, but it’s not a good formula for long-term success. Copying someone else’s niche won’t take you as far as finding your own. “It’s less important to chase trends and try to mimic something you think will be popular,” says Hashimoto. “It’s more important to dial down to something really important for you personally.”
Originality stands out. Obviously, imitation is something the audience will pick up on. YouTube is big enough to accommodate whatever it is you’re sincerely enthusiastic about, so focus on that. It will make your content better and draw more genuine traffic to your channel.
Producing, recording, and sharing videos.
Focus on your audio.
Design effective video thumbnails.
Creating content, keeping up, and audience retention.
Stay on schedule.
Creating content for an algorithm and search engine will take you only so far. Ultimately, you have to make YouTube videos for people. “If your goal is sharing your work with a large audience,” says Hashimoto, “you have to consider that large audience as part of your process.” Your most engaged audience members can be your most important champions. If they like your videos, they’ll share them on different social networks and draw more people in, growing your target audience. YouTube SEO (search engine optimization) is always changing and it can pay to stay on top of those technical details, but ultimately it’s good, shareable content that’s going to take you farther.
Cope with negativity.
What success on YouTube looks like.
If your channel is popular enough, some brands might ask for you to put sponsored content at the start or end of your videos. “Know how to interact with larger companies,” says Hashimoto. Branding opportunities can be lucrative for YouTubers, but you have to know how to advocate for yourself and what to say yes to in order to get a good deal. Success on YouTube also comes in the form of ad revenue and a platform to promote your other projects. If you have something you want to promote, like a product, book, or podcast, YouTube can be an excellent way to get the word out.
Whatever you want to say, there’s nothing stopping you from adding your voice to the YouTube community. With planning, consistency, and a properly set-up and well-managed channel page, you can help your voice rise above the din, allowing you to grow an audience for your video work.
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