How to start a successful YouTube channel.

Building an online following with YouTube takes time, creativity, and the right resources.

YouTube is an incredible platform for content creators to share videos and engage with audiences. To build a successful YouTube channel, you’ll need to attract attention and earn the trust of your subscribers. Follow the steps below to film original videos, build an online following, and catch the eye of new viewers.

Choose a niche you’re passionate about.

Before you begin, select a niche that genuinely interests you — especially since you’ll be shooting hundreds (if not thousands) of hours of video footage on the topic. The more curious and passionate you are, the more authentic your content will be.

Ensure your YouTube videos are high-quality.

Once you’ve chosen a niche, you can plan and film videos for your YouTube channel. Follow the steps below to get started:

  • Write a script or a brief outline before shooting any footage.
  • Record your content and keep yourself, or the subject, aligned in frame.
  • Use a professional video editing program such as Adobe Premiere Pro to trim, jump cut, and stylize your footage.
  • Add text or closed captioning to make your videos more accessible to all viewers.

Screen videos before publishing to catch errors you may have missed. It’s also a good idea to test your videos with friends or family for a fresh set of eyes before going live.

Create and post engaging video content consistently.

Most successful YouTube channels post frequently and on a schedule — for example, once a week. It’s also advisable to create a backlog of about 10 videos before launching your channel. That gives you a head start on posting, as well as a chance to start getting viewer feedback that you can incorporate into future content.

In addition, regular posting lets your viewers become loyal subscribers and receive notifications when new videos are released.

Start your YouTube channel and explore everything you can do with Premiere Pro.