Shooting the best video you can is only the beginning. Once you have all of your raw video clips, you can shape them into a meaningful, visually appealing story with a beginning, middle, and end.
Do the job right with video editing software.
Stick to the guiding principles of editing video. Your final cut needs to be tight, especially if you’re making videos for YouTube. With millions of videos to choose from, viewers won’t necessarily give you the benefit of the doubt, so you should try to catch their attention quickly and then hold it by not wasting any time.
“A good general rule of thumb for the internet is to grip people as quickly as you can,” director and editor Jonathon Pawlowski says. “You might have a minute and a half to two minutes to get their attention.”
If you’re making travel videos and you want to edit and post while you’re on the go, use Adobe Premiere Rush. With Premiere Rush, you can shoot a new video, edit, add motion graphics, and share, all on your iPhone or Android. For even more powerful editing software, use Adobe Premiere Pro. With Premiere Pro’s powerful editing tools, you have the tools of a big-budget feature editor at your disposal.
Make it pretty.
Once you have your final cut, you can do color correction and color grading in both Premiere Pro and Premiere Rush.
If you’re not happy with the audio, you can edit and remix, add music and sound effects in Adobe Audition, and then bring those audio tracks back into your timeline. Premiere Pro allows up to 16 audio tracks. Premiere Rush allows up to four.