“I truly believe that every successful YouTube channel has a spark of something that is very personal to whoever is creating it,” says YouTuber Daniel Hashimoto. YouTube has no shortage of creators imitating other creators, but it’s not a good formula for long-term success. Copying someone else’s niche won’t take you as far as finding your own. “It’s less important to chase trends and try to mimic something you think will be popular,” says Hashimoto. “It’s more important to dial down to something really important for you personally.”
Originality stands out. Obviously, imitation is something the audience will pick up on. YouTube is big enough to accommodate whatever it is you’re sincerely enthusiastic about, so focus on that. It will make your content better and draw more genuine traffic to your channel.
Producing, recording, and sharing videos.
Video creation takes time. It’s not enough to simply set up a camera, start recording, and put the unedited results online. Getting good at this process takes practice. “My best advice is to just start making videos,” says YouTuber John Spannos. “The first 10 videos you make are going to be bad. Don’t even upload them. Just make videos to get used to the process.”
YouTube production quality varies. Videos are shot on everything from high-quality cameras to old smartphones. Investing in cameras, building a set, using a green screen, and learning how to edit videos can all be important factors for successful YouTube video series. However, when it comes to retaining an audience’s attention, visuals aren’t necessarily the most critical element. “Audio, in my opinion, is the most important part of the video,” says Spannos. “I think people can forgive not-so-great video quality, but if the video has bad audio, they’ll click away. Invest in a microphone.” Even vloggers who are just talking to the camera in front of a wall make sure they don’t have echoes or audio feedback. Pay attention to sound if you want an audience to pay attention to you.