Erstellen Sie eine prägnante Kurzdarstellung für die Weitergabe in der Erkundungsphase
Erfassen Sie kundenrelevante Informationen wie Geschäftsziele, Zielgruppe und Erfolgsmetriken in einer Kurzdarstellung, damit Sie sich mit Ihrem Kunden über das Projekt abstimmen können.
Die Sondierungsphase.
Dies ist der erste wichtige Schritt in jedem Kreativprozess.
Auftraggebende.
Stelle Fragen, und höre aufmerksam zu. Bringe in Erfahrung, was ihnen gefällt oder nicht gefällt. Gibt es Schwachstellen in früheren Designs?
Zielgruppen.
Finde heraus, welche Zielgruppe angesprochen werden soll. Erkundige dich außerdem nach der Konkurrenz und Beispielen aus der Branche, sofern sinnvoll.
Projektumfang und Zeitplan.
Wenn Leistungsumfang, zu lieferndes Material und Zeitplan geklärt sind, lassen sich Projektkosten einfacher ermitteln.
Grundsätzliches.
Wenn die Anzahl der vorzulegenden Entwürfe und der Korrekturläufe begrenzt wird, profitieren beide Parteien. Zudem sollte die Rechnungsstellung klar geregelt werden.
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