Werkzeuge zur Gestaltung von Marketing-Material entdecken.
Optimiere die Erstellung von Design und Content mit Adobe Illustrator.
Veröffentlicht am
Content-Erstellung mit Illustrator.
Als Marketing-Profi kennst du dich mit Abwechslung aus. Schließlich ist in deinem Beruf kein Tag wie der andere. Praktisch ohne Vorwarnung musst du in der Lage sein, die unterschiedlichsten Marketing-Materialien zu entwerfen – von digitalen Anzeigen über Flyer bis zu Broschüren. Adobe unterstützt dich dabei.
Starthilfe für dein Projekt.
Beim Erstellen eines neuen Dokuments sparst du Zeit mit den vordefinierten Dokumentgrößen aus Illustrator. Die Adobe Stock-Templates im Fenster „Neues Dokument“ liefern dir Anregungen und Design-Ideen. Noch mehr Templates stehen auf stock.adobe.com/de zum Download bereit.
Werbematerial mithilfe von Zeichenflächen definieren.
Du kannst alle benötigten Materialien in einem einzigen Dokument erstellen. Lege die Elemente auf verschiedenen Zeichenflächen ab. Passe die Zeichenflächen an die jeweiligen Komponenten an. Verschiebe oder kopiere Elemente zwischen Zeichenflächen.
Professionelle Elemente nur einen Klick entfernt.
Du brauchst professionelle Bilder, hast aber nicht die Zeit oder die nötigen Mittel für ein Foto-Shooting? Adobe Stock ist direkt von Illustrator aus verfügbar und bietet eine fast endlose Auswahl an hochwertigen Fotos und Grafiken.
Überschriften und Texte erstellen, die auffallen.
Um deinem Marketing-Material die gewünschte Aufmerksamkeit zu sichern, kannst du im Illustrator-Bedienfeld „Eigenschaften“ mit außergewöhnlichen Schriften von Adobe oder Textformatierungen wie Größe und Zeilenabstand experimentieren. Außerdem hast du die Möglichkeit, Text zu transformieren. Wähle dazu „Pfadtext“ im Menü „Schrift“, oder verforme Text per Hüllenverkrümmung.
Kreativelemente mithilfe von Bibliotheken erfassen und teilen.
Speichere deine Farben, Schriften, Textformatierungen, Icons, Logos und sonstigen Elemente in einer Creative Cloud-Bibliothek, um sie in allen Programmen und Mobile Apps von Adobe verwalten und nutzen zu können. Wenn du deine Bibliothek dann noch für dein Team freigibst, sind alle immer auf dem gleichen Stand.
Datenquelle angeben.
Im Bedienfeld „Variablen“ lassen sich durch Zusammenführen einer Datenquelle mit einem Illustrator-Dokument mehrere Versionen deiner Kreativelemente erstellen und aktualisieren. Statt zum Beispiel die Inhalte einer Anzeigenreihe manuell abzuändern, kannst du mit der Funktion zur Datenzusammenführung schnell und bequem beliebig viele Template-Varianten für unterschiedliche Formate ausgeben.
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General information
You can control how Adobe websites use cookies and similar technologies by making choices below. But note that if you disable cookies and similar technologies entirely, Adobe websites may not function properly.
Cookies are small text files stored by your web browser when you use websites. There are also other technologies that can be used for similar purposes like HTML5 Local Storage, web beacons, and embedded scripts. These technologies help us do things like remembering you and your preferences when you return to our sites, measure how you use the website, conduct market research, and gather information about the ads you see and interact with.
You can make choices in the menu below about what cookies and other technologies you want us to use on Adobe sites when you visit them from this browser. You can always change those choices later by clicking on the Cookie Preferences link at the bottom of the page.
If enabled:
We can improve your experience by tailoring the site and the content to things we think might be of interest
We can better keep track of your preferences — like what language you prefer to use
We will better understand your likely interests so we can provide you more relevant Adobe ads and content on non-Adobe websites and in non-Adobe apps
It will help us improve the performance of our website and those of our partners who use the Adobe Experience Cloud
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You’ll still have access to the content of the site but certain features that depend on cookies may not function
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Personalize advertising
These cookies are used to enable Adobe and our partners to serve ads more relevant to your interests. Without them you will still see ads, but they might not be as relevant to you.
