Eine Wortmarke beschreibt das Wesen eines Unternehmens mit nur einem Wort oder einem Satz. Für ein Mode-Label wäre ein luftiges Schriftbild geeignet, das Schönheit und Eleganz verkörpert. Ein Unternehmen, das vor allem Stabilität und Beständigkeit vermitteln möchte, sollte eine klassische Schrift wählen. Was immer du repräsentieren möchtest – in Adobe InDesign kannst du dafür eine unverwechselbare Wortmarke erstellen.
Veröffentlicht am
Überlege zuerst, welche Eigenschaft du darstellen möchtest bzw. welcher Stil zur Marke passt, z. B. smart, freundlich oder verspielt.
Gib deinen Text ein, und wähle ihn aus. Durchsuche die Schriften im Bedienfeld „Eigenschaften“ nach einer bestimmten Klassifizierung. Klicke auf „Mehr suchen“, um weitere Optionen anzuzeigen. Du kannst aber auch eine Schrift markieren und „Ähnliche Schriftarten anzeigen“ auswählen. Klicke auf „Aktivieren“, um eine Adobe Fonts-Schrift zu installieren.
Hinweis:
Typekit heißt jetzt Adobe Fonts. Du kannst über das Schriftenmenü auf die gesamte Adobe Fonts-Bibliothek zugreifen.
Um das Schriftbild zu verfeinern, haben wir unsere Wortmarke und dann „Schrift > In Pfade umwandeln“ gewählt, um editierbare Pfade zu erstellen. Wir haben die Serifen (dekorative Linien am Ende der Konturen) umgestaltet, indem wir einzelne Steuerungspunkte mit dem Direktauswahl-Werkzeug ausgewählt und dann mit den Pfeiltasten etwas verschoben haben.
An manchen Stellen haben wir neue Steuerungspunkte mit dem Werkzeug „Ankerpunkt hinzufügen“ erstellt und die Punkte dann nach oben verschoben, um neue Serifen zu erstellen.
Anschließend haben wir alle Buchstaben unserer Wortmarke mit dem Auswahl-Werkzeug ausgewählt und im Bedienfeld „Eigenschaften“ eine Flächenfarbe angewendet.
Schon kleinere Anpassungen können einem Design einen völlig neuen Look verleihen.
Diese Wortmarke ist nicht nur unverwechselbar, sondern lässt sich für jede Art von Marketing- und Branding-Material wiederverwenden.
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