Free Instagram advertisement templates.

Choose from our Instagram advertisement templates to design your own in minutes.

Create your Instagram ad

Promote your business with eye-catching Instagram advertisement graphics.

Get your audience excited about your latest sale, promo, or offering with custom-made Instagram ads from Adobe Express. Explore a library of professionally designed templates to get you inspired, then choose one to customize based on your needs. Make a one-of-a-kind Instagram ad that will stand out in your followers’ feeds by making use of the free images, graphics, fonts, and other design assets available to you within your Adobe Express workspace. Or upload your own images, fonts, and logos to further personalize your graphic. Regardless of your design experience, our intuitive editor lets you unleash your creativity and end up with a final product your followers will love.

Create your Instagram advertisement now

Icon: Templates

How to make an Instagram advertisement.

Create your Instagram advertisement now

Design branded Instagram advertisement graphics with ease and inspiration.

Adobe Express empowers you with powerful design tools to ignite your creativity. So, whether you’re a seasoned designer or new to the game, you’re sure to create something you’ll be proud to share. Enjoy the full range of customization options that let you fully personalize your Instagram ad. Feature your own images, your business logo, and your favorite fonts. Switch up the layout or add animation for extra pizzazz. Duplicate your designs to make custom ads for future sales, holidays, or events. There are endless creative opportunities at your fingertips.

Create your Instagram advertisement now

Let Adobe Express be your Instagram advertisement design expert.

Hone your creativity with the power of Adobe Express. Explore professionally designed templates to get your wheels spinning or create your Instagram advertisement from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic. Duplicate designs and resize them to create consistency across multiple types of assets. With Adobe Express, it's free and easy to make, save, and share your designs within minutes.

Create your Instagram advertisement now

Frequently asked questions.

What is the standard size for Instagram ads?
Almost any type of post on Instagram (in-feed, stories, carousel, etc.) can be used for an ad. Check out our in-depth Instagram size guide for a breakdown of each. For in-feed posts, it is worth noting that you should avoid placing text or logos in the 14% of the top and bottom of your ads. Any details there are at risk of being covered up by elements like the call-to-action banner that appears on advertisement posts.
Can I include text in my advertisement?
Absolutely. There’s no specific requirement for how much text you can feature on your ad, but ads with minimal text tend to perform better. Say a lot with a small word count by using powerful imagery, concise phrasing, bold typography, or a clear call to action. Any text that doesn’t make it in your ad can always go in the caption.
What types of Instagram ads perform best?
It will depend on your audience and industry, but there are some types of ads that generally do best across the board, including image-based ads, video ads, and testimonials. Start by testing out some of these different types with your followers, and continue with the ad type that performs best.
Can I get Adobe Express for free? If so, what’s included?
Yes, we have a free plan available for anyone. Enjoy everything you need to stand out, including thousands of templates, hundreds of Adobe Stock images, photo editing and effects, and much more. Visit our plans and pricing for details.
Can I create my own Instagram ad template?
Adobe Express allows you to make any existing or new project into a shared template. Open your desired project, select the Share option, and choose to make a shareable template.